Gilbarco Veeder-Root Names VP of Marketing, North America

Travis Bouck has joined Gilbarco Veeder-Root as vice president of marketing, North America. In this role, Bouck will lead the Greensboro, N.C.-based marketing team in positioning and product strategy, business development and new-product introduction.

Bouck is particularly dedicated to implementing consistent Voice of the Customer activities into the product development process, continuing Gilbarco's long-term partnerships with retailer and commercial customers.

Prior to joining Gilbarco Veeder-Root, Bouck held various leadership positions with the Boston Consulting Group, Honeywell International and, most recently, with UTC Fire & Security, where he served as director, product management, Global Fire Products.

Bouck holds an MBA from the Darden Graduate School of Business, University of Virginia and a BA in civil and environmental engineering from the University of Maryland at College Park.