Emrich will shape the strategic marketing direction as the company works to expand the Peak family of products in the automotive and heavy-duty marketplaces worldwide.
Emrich comes to Old World Industries with experience in creative development, media buying, research, product innovation, point of sale, motorsports, international and brand building.
He has worked at companies such as Valvoline, Procter & Gamble, HJ Heinz-Consumer Products and Wilson Sporting Goods in marketing and leadership roles. Emrich holds a bachelor's degree from the University of Illinois and an MBA from Kellogg School of Management, Northwestern University.
For more information, go to www.oldworldind.com.