Power Freight Systems, Newark, Calif., unveiled a new global corporate identity: Javelin Logistics.

The rebrand modernizes the company's corporate identity, keeping it aligned with the advances that Javelin is making internally and within the logistics industry, says the company.

"The new identity better reflects the broadened scope and business model for our company," said Jeff Hoover, vice president of operations. The company provides a comprehensive suite of logistics services, from distribution, supply chain management, secure warehousing and online transactional tools, to time sensitive and economical local, national, and international transportation.

In connection with the new identity, the company is launching a new website, www.javelinlogistics.com, with enhanced customer tools and updated information.

"It's a monumental step forward in our evolution as a company," said Malcolm Winspear, CEO. "The name Power Freight Systems no longer accurately represented an innovative company or the broad scope of logistics services we provide."