This week-long affair takes place at participating Atlas agencies throughout the U.S. and Canada, with activities ranging from catered lunches to free truck washes.
During Bravo Week, Atlas releases its yearly King of the Road Survey results, which reveal insights from professional van operators about life on the road, including their favorite restaurants, hotel chains, coffee and other on-the-road necessities.
Atlas Van Lines launched its first driver appreciation event in 1988. Now in its 25th year, Atlas has since expanded the tradition to a week-long demonstration of appreciation. Bravo week is now in its second year. The event acknowledges more than 3,000 PVOs.
"We look forward to showing our gratitude to these hardworking men and women for all they do to provide Atlas customers with the best moving experiences possible," says Glen Dunkerson, CEO and chairman at Atlas World Group.