The American Trucking Associations has announced plans to sponsor a video contest for the National Truck Driver Appreciation Week, for the second time around.

The ATA seeks amateur videos on why professional truck drivers are needed. Entries can be produced with simple cell phone or home video cameras, with the emphasis on creativity and message, rather than production values.

National Truck Driver Appreciation Week 2010 will take place Sept. 19-25. The deadline for contest submissions is Sept. 13.

Submissions should be posted to YouTube, tagged with "ATATrucksBringIt" and the URL emailed to Alternatively, entries can be sent to or American Trucking Associations, ATA Image and Outreach, 950 N. Glebe Rd., Suite 210, Arlington, VA 22203.

For more information, go to