Heavy-duty industry professionals attending education sessions during Heavy Duty Aftermarket Week '10 can receive University of the Aftermarket Continuing Educations Units, which can be applied toward their Automotive Aftermarket Professional (AAP) and/or Master Automotive Aftermarket Professional (MAAP) certificates.

HDAW will be held Jan. 18-21 at the Mirage in Las Vegas.

The following sessions have been accredited for between 0.1 and 3.0 CEUs based on program length:

* Promoting Your Value Proposition to Customers & Prospects
* Finding Cash in Your (Distributor) Business
* Aftermarket Opportunities for DEF & DPF
* Transferring Knowledge-Adult-Based Learning
* DISC Interaction Skills
* New Technology: Sales Growth & Liability of 3 Key Product Groups
* Hybrid Technology Today & Tomorrow
* Sales Skills Workshop: Sales Has Nothing to Do With Selling
* Sales Skills Workshop II: Innovate With CRM

Developed in partnership with industry associations and Northwood University, the AAP and MAAP certification programs are designed to highlight the educational and professional achievements of each recipient and, by extension, demonstrate the resulting competitive advantage for employers and the aftermarket industry.

Heavy Duty Aftermarket Week is the largest North American gathering of the independent heavy-duty industry. More than 1,400 managers and executives from 17 countries - including distributors, manufacturers, service providers, educators and media - attended the 2009 conference in Orlando. An even larger group is expected for the 2010 event.

HDAW is presented by a joint operating committee composed of industry leaders from American Council of Frame and Alignment Specialists (ACOFAS), Commercial Vehicle Solutions Network (CVSN), Heavy Duty America (HDA), Heavy Duty Distribution Association (HDDA), Heavy Duty Manufacturers Association (HDMA), APRA's Heavy Duty Remanufacturing Group (HDRG), International Truck Parts Association (ITPA), Overseas Automotive Council (OAC), Power Heavy Duty, Service Specialists Association (SSA), Truck Pride, Truck Frame and Axle Repair Association (TARA) and Vipar Heavy Duty.

More info: www.hdaw.org