Through the partnership, petroleum marketers will also have access to the Comdata platform to expand their commercial fleet program, while also using 360 sales and marketing programs to enhance business at the fuel island and inside the store.
The new partnership will also involve 360FuelCard.com's commitment to donating 10 percent of profits to environmental causes across the U.S., including Carbonfund.org.
"Our alliance with 360FuelCard.com will help both fleets and petroleum marketers increase efficiency in their operations," said Randy Morgan, senior vice president and general manager of Comdata. "The relationship with Carbonfund.org also helps underscore Comdata's growing commitment to environmentally responsible business practices and helping fleet customers offset the fuel they consume."
"Companies need to purchase fossil fuels for the vehicles that move their goods or carry their salespeople," said Steve Fowler, vice president of business development for 360FuelCard.com. "We are giving them a way to reduce their carbon footprint by doing something they need to do anyway. All of our cards are produced on recycled plastics, and our reporting and invoicing is done online, reducing the paper needed by many programs."
The 360FuelCard.com is geared toward petroleum marketers who want to expand their fleet volume without adding in-house sales and marketing. While the card is universally accepted, marketers can also join a preferred network for additional benefits. For these retailers, the service will be directed to the fleets around their fuel sites, as well as providing marketing campaigns to bring the fleet drivers into the stores.
More info: www.comdata.com or 360FuelCard.com.