As we all try our best to navigate our way through a global pandemic, brands and fleet managers are working hard to operate in a market like we’ve never seen before.
With many Americans staying at home more, there has been a surge in demand for essential goods and home delivery, while at the same time we’ve witnessed steep declines in non-essential categories. This market volatility calls for more flexibility as fleets adjust to meet to ever-changing market demands.
One of the strategies that has been used more and more to right-size fleets in the COVID-19 environment is vehicle and trailer leasing. With capital investments put on hold at many companies and uncertainty surrounding the purchase of new assets, some fleets have turned to this short-term solution to augment normal ordering and purchasing cycles. Leasing has allowed fleets the ability to pivot quickly and respond to upticks in growth segments such as grocery and last mile delivery.
Fleet graphics are a key part of a brand’s identity. In fact, a 2020 report from the National Private Truck Council found that fleets that use graphics believe they are very effective, rating them a 3.9 on a 5-point scale. Luckily, there is a way to both lease vehicles to meet short-term operational needs as well as enhance or maintain your brand identity – temporary graphics.
Temporary or changeable graphic films can be applied to trucks, vans and trailers in a variety of ways for decals, partial or full wraps. Changeable graphics provide the same branding benefits as wraps with more permanent adhesion but offer ultra-removability that lends well to branding leased vehicles. Not only are changeable truck wraps a great way to temporarily brand your assets, they are also a great way to generate additional revenue for your fleet, especially if you carry for a variety of brands who want to increase their visibility using this cost effective means of out-of-home advertising. Fleets such as McLane have been able to provide this option as a value add to customers using changeable film solutions.
For more information on how to keep your brand moving forward visit 3m.com/fleet.