Shell Rotella SuperRigs Going Virtual for 2020

Photo: Shell Rotella

The 38th Annual Shell Rotella SuperRigs contest has — as most events this year — gone virtual. The contest, which gives truck drivers from across North America the chance to showcase their trucks, will accept entries from August 10-21. This year’s theme, Legends of the Road, celebrates the brave work truck drivers do — before, during and after the COVID-19 pandemic.

The winners will be announced once a day between September 14-18 on Shell Rotella’s social media channels in honor of National Truck Driver Appreciation Week. Winners will receive MyMilesMatter reward points and a limited-edition Shell Rotella jacket.

“North American truck drivers have faced unprecedented challenges on the road this year and we appreciate the essential work they do every day,” said Annie Peter, North American marketing manager at Shell Rotella. “We believe it is important to hold Shell Rotella SuperRigs in order to celebrate and highlight their hard work and to showcase many of the amazing looking trucks that are on the road.”

Judging, which will be done by experienced industry professionals from national trucking publications and broadcast companies, will take place August 24 through September 4. Many of the traditional Shell Rotella SuperRigs categories will be featured, including:

  • Best of Show (three awards)
  • Tractor Division (three awards)
  • Tractor Trailer Division (three awards)
  • Classic Division (three awards)

There will also be two special recognition categories with one award:

Most Hardworking Trucker: Contestants interested in competing for the award may enter during the online registration process and tell their personal story of how they worked hard over the past year. SuperRigs judges will select the winner.

People’s Choice: Contestants and spectators can register their vote for the award. Everyone is encouraged to browse all of the entries on the website to find the truck they like the best and then cast their vote. Voting for People’s Choice will take place August 24-September 4 and you may vote one time per day, per email address.

Contestants can submit up to 10 photos and two videos (up to two minutes in length per video) for each category entered. Contestants are encouraged to provide a link to their entry on social media using #SuperRigs and #contest.

The Best of Show winner will be featured in the 2022 Shell Rotella SuperRigs calendar. The 2021 Shell Rotella SuperRigs calendar will be a special edition, celebrating the past 37 years of the famed event and feature trucks from previous SuperRigs calendars.

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