Heavy Duty Trucking Logo
MenuMENU
SearchSEARCH

The Power of Technology to Transform Trucking Fleets

Technology is poised to take $236 million in inefficiencies out of trucking operations over the next four years, Navistar's Jeff Sass told attendees at HDT's Heavy Duty Trucking Exchange.

May 10, 2018
The Power of Technology to Transform Trucking Fleets

Navistar’s Jeff Sass speaks to 2018 HDTX attendees on future transportation technology in Scottsdale, Arizona. Photo: Kim Pham

4 min to read


Technology is poised to take $236 million in inefficiencies out of trucking operations over the next four years.

Jeff Sass, senior vice president, sales and marketing for Navistar, made that stunning prediction as the kickoff speaker at the 2018 Heavy Duty Trucking Exchange in Scottsdale, Arizona, May 9, painting a picture of likely changes that will affect trucking in the near future.

Ad Loading...

“The only constant in trucking is change,” Sass told the audience of fleet executives and industry suppliers. “It doesn’t matter where you look today — regulation, deregulation, legislation, fuel prices, technology, or the amount you can, or can’t haul — something is driving change in your operations.”

That said, Sass noted, the new technology quickly coming on line will give fleets opportunities to overcome operational issues and inefficiencies in new ways. “‘Big data’ is a buzzword today,” he said. “And it’s a very simple concept: taking information generated during the use of a truck and leveraging that data to make better use of your assets.”

“If our industry could get just 5% more efficiency out of our operations, it could possibly eliminate the driver shortage entirely.”

Ad Loading...

Used correctly, Sass said, that information can help fleets achieve better load matches, improve routing, and overcome structural challenges such as the ever-present driver shortage. “If our industry could get just 5% more efficiency out of our operations, it could possibly eliminate the driver shortage entirely.”

If fleets use data and other technology to work smarter, Sass said, operational inefficiencies can be ironed out in virtually every aspect of fleet management. Surveying the room, Sass asked fleet managers how many had a driver waiting at a dock for more than two hours in the last three days, and got a majority of raised hands in response. “What if you used big data to have a dock open and available as your truck pulls into a facility?” he asked. “More than that — what if there were people waiting on that dock to start unloading when the truck pulled in? And what if the people in that warehouse already knew what cargo that truck is carrying and where it’s going next? The technology to do those things is already out there today.”

Electric Trucks, Autonomous Vehicles on the Way

But data isn't the only technology changing trucking. Turning to electric trucks, Sass said that they are “absolutely” coming in the near future — but that the industry still has much to learn about operating them efficiently.

“Electric truck routes need to predictable, constant, with the vehicle coming home every night,” he said. “That means shorter routes. Which is why at Navistar we’ve selected school buses as the first market we’ll target with electric vehicles.” Sass predicted a full entry into the electric vehicle space by Navistar late next year or early in 2020.

“There are still issues with electric vehicles that have to be resolved, though,” he cautioned. “As yet, there is no infrastructure to support them. You can’t just plug these trucks into a wall socket to recharge them. And there are huge variations in calculating costs." Electricity in one state can be three times more expensive than in another, he pointed out. "And of course we have to deal with issues like recharging times and range.”

Ad Loading...

On another hot tech topic, autonomous vehicle technology, Sass said the most immediate benefits will be in terms of safety. “Traffic fatalities in the United States today are equal to a full 737 airliner falling out of the sky once a week,” he said. “Autonomous systems give us a tool to cut those fatalities significantly. But this technology will also significantly change the way fleets operate.”

Although legislation relating to autonomous vehicles is currently lacking, Sass expects to see that issue begin to be resolved in the next four to six years. “We are also going to have to redefine issues that pertain to the driver in an autonomous vehicle,” he said. “How much focus is required while in autonomous mode? What is time in autonomous mode worth in terms of hours of service? These are all things we’ll have to work out over time.”

And, of course, he notes that there are still issues with autonomous vehicles that will have to be worked out as well. “If you have a truck that is programmed not to run into a Toyota,” he said, “then it’s not going to take crooks long to get three Toyotas and slow a truck down until it’s stopped and steal it’s cargo. So I think we’re going to need humans on board — just as with airliners — for quite a long time. Otherwise, we’re going to have to start building trailers like bank vaults to safeguard cargo.”

Although there will be growing pains, Sass thinks the end result will be more efficient fleets, safer highways, and cleaner cities. “Everything in this room rode on a truck at some point,” he closed by saying. “That is one thing that is not going to change going forward. You will just use technology to move that freight differently than you do today.”

Related: Future Tech Gets Trashed

More Fleet Management

Lance Evans, Director of Safety at K&B Transportation.

Inside Modern Fleet Safety: AI, Cameras & Speed Control at K&B Transportation

How a former commercial vehicle enforcement officer turned director of safety at K&B Transportation is embracing real-world safety technology.

Read More →
TEN disaster prep.
Fleet ManagementMay 1, 2026

How Fleets Can Avoid Equipment Blind Spots in Disaster Response

When the unexpected happens, how you react to, and deal with operational blind spots is critical. Here’s how to keep you recovery on track, when nothing is normal.

Read More →
Illustration of cybersecurity images with "The Cyber Stop" text
Fleet Managementby Ben WilkensApril 30, 2026

AI Security Risks for Trucking Fleets: What to Know About Deepfakes and Agentic AI

As fleets adopt artificial intelligence for routing, maintenance, and load matching, new security risks are emerging. Learn where the vulnerabilities are and how to put the right controls in place.

Read More →
Ad Loading...
Mobile tablet showing Motus screen against highway background with Motus logo

FMCSA’s Motus System Is Coming. What Fleets Need to Know Now

The long-awaited registration system promises a single portal — and tighter fraud controls.

Read More →
CargoNet 2026 Qi report.
Fleet Managementby News/Media ReleaseApril 24, 2026

Cargo Theft Incidents Fall in Q1, but Organized Crime and Impersonation Drive New Risks

CargoNet reports fewer supply chain crime events to start 2026. But losses hold steady as organized crime shifts tactics toward impersonation schemes and high-value goods.

Read More →
Graphic with light bulbs, HDT Truck Fleet Innovators logo, and the word Nominations
Fleet ManagementApril 24, 2026

Nominations Open for HDT Truck Fleet Innovators 2026

Heavy Duty Trucking is searching for forward-looking leaders at trucking fleets as nominations for HDT’s Truck Fleet Innovators 2026. Deadline is May 15.

Read More →
Ad Loading...
Illustration with trojan horse and lock with inside of cargo container in background
Fleet Managementby News/Media ReleaseApril 23, 2026

New Trojan Driver Cargo Theft Scam Bypasses Carrier Vetting Systems

Cargo theft rings plant operatives as drivers inside legitimate, fully vetted carriers, then execute coordinated thefts that look like a traditional straight theft from the outside.

Read More →
ATA Truck Tonnage Index March 2026.
Fleet Managementby News/Media ReleaseApril 22, 2026

March Truck Tonnage Posts Strongest Annual Gain Since 2022

A modest sequential increase capped the strongest quarterly performance in years, signaling continued freight momentum in early 2026.

Read More →
Toll road.
Fleet Managementby Jack RobertsApril 22, 2026

Ohio Turnpike Targets $5.2 Million in Unpaid Tolls from Trucking Firms

More than 300 carriers across 26 states have been sent to collections as the Ohio Turnpike cracks down on toll evasion and delinquent payments.

Read More →
Ad Loading...
Illustration with ATRI logo and square blocks spelling out "research"
Fleet Managementby Deborah LockridgeApril 20, 2026

'Beyond Compliance,' Regulations, Driver Coaching on ATRI’s 2026 Research List

The American Transportation Research Institute will examine driver coaching, regulatory impacts — including the "Beyond Compliance" concept —and weather disruptions that shape trucking operations.

Read More →