Heavy Duty Trucking Logo
MenuMENU
SearchSEARCH

Nikola Jabs Tesla - Vows to Return Pre-Production Deposit Money

In a Tweet on April 4, 2018, electric truck OEM Nikola said it did not need deposit money to operate its busines -- an apparent jab at Tesla's long-rumored financial troubles.

by Staff
April 5, 2018
Nikola Jabs Tesla - Vows to Return Pre-Production Deposit Money

In a recent tweet apparently aimed at Tesla, electric truck OEM Nikola said it did not need customer deposits to run its business. Photo: Tom Berg

2 min to read


In a recent tweet apparently aimed at Tesla, electric truck OEM Nikola said it did not need customer deposits to run its business. Photo: Tom Berg

As impressive, and multifaceted a company as Tesla is, its financial health has been subject to vigorous public debate for over a year now. So it was only a matter of time before its competitors in the rapidly-expanding electric truck market began taking jabs at the tech company founded by Elon Musk.

In a Tweet on Wednesday, April, 4, 2018, electric truck OEM Nikola announced that it would refund 100% of the deposit money invested by customers with no loss of place “in line” for trucks ordered. The Tweet went on to say that “We don't use your money to operate our business. We want everyone to know we have never used a dollar of deposit money in the history of our company” – an apparent jab at Tesla, which financial analysts widely suspect is using millions of dollars in deposit money placed by Semi electric truck customers to simply keep the company’s lights on and doors open.

Ad Loading...

In a subsequent Tweet, Nikola boasted that new customers would be able to pre-order a Nikola truck without placing a deposit down, adding that with over “8 + billion” in pre-order reservations in-hand, it did not need deposits “any way.” Presumably, Nikola means that it has $8 billion worth of orders for its truck already on the books, although in the past Nikola has said it has 8,000 pre-orders in hand for its Class 8 electric truck, which it plans to build in a $1 billion manufacturing plant in Arizona with serial production slated to begin in 2021.

Tesla has previously announced that it will being serial production of its Semi electric truck next year. Musk’s company has not been as forthcoming concerning Semi orders, although the company is requiring a $5,000 deposit for each Semi ordered before production begins. According to published reports, Tesla’s Top 10 largest orders total 327 trucks, totaling more than $2 million in deposits, assuming those customers paid the publically announced amount for each truck reserved.

Tesla’s Semi truck features an all-electric drivetrain, while Nikola has announced it will use a combination of hydrogen fuel cells and electric motors to power its trucks.

More Fuel Smarts

Amazon electric cargo bike on New York City street
Fleet ManagementJune 15, 2026

New York City's Microhub Project is Delivering Results

Trucking, last-mile delivery companies, and environmental advocates like what they are seeing so far with New York's microhub program.

Read More →
Red Kenworth truck pulling Paper Transport trailer
Fuel Smartsby Deborah LockridgeJune 2, 2026

Lessons Learned About Alternative Fuels: Start Small, Stay Flexible

Practical advice on adopting alternative fuels and ZEVs from HDT's 2026 Top Green Fleets, from renewable diesel and natural gas to electric trucks.

Read More →
Composite image of different angles of the Kempower charger
Fuel Smartsby News/Media ReleaseMay 29, 2026

Kempower Adds Flex EV Charger to Help Support Transition to Megawatt Charging

The Kempower Mega Satellite Flex has both a CCS and MCS connector, allowing operators to serve both types of heavy-duty vehicles.

Read More →
Ad Loading...
White Hino Le electric tractor on show floor
Equipmentby News/Media ReleaseMay 26, 2026

Hino Adds Electric Class 6/7 Truck

Hino says the Le Series is an important step in the company's efforts to reduce environmental impact and support its customers’ sustainability goals.

Read More →
Sigma Powertrain BEV transmission.
Fuel Smartsby Jack RobertsMay 26, 2026

Can Multi-Speed EV Transmissions Solve Heavy Trucking’s Biggest Electric-Vehicle Problems?

A startup called Sigma Powertrain believes purpose-built multi-speed gearboxes can boost efficiency, reduce battery size and improve gradeability for heavy-duty battery-electric trucks.

Read More →
Red Hendrickson e-axle at ACT Expo booth
Equipmentby News/Media ReleaseMay 22, 2026

Hendrickson Debuts Electraax E-Axle for Medium-Duty Trucks

Developed with Driventic, Hendrickson's new integrated e-axle is designed to improve efficiency, reduce weight, and extend range in Class 6-7 EV applications.

Read More →
Ad Loading...
Fueling trucks.
Fuel SmartsCover Storyby Deborah LockridgeMay 18, 2026

50 Ways Fleets Can Cut Fuel Costs Now — Without Buying New Trucks

Fuel savings don’t come from one big change. They come from dozens of small ones. Here’s how leading fleets are stacking gains across drivers, routing, maintenance, and more.

Read More →
Collage of HDT Top Green Fleets with logo
Fuel Smartsby Deborah LockridgeMay 18, 2026

Top Green Fleets 2026: How Fleets Are Reducing Emissions in the Real World

What works in sustainable trucking today? Heavy Duty Trucking's Top Green Fleets are finding practical ways to cut fuel use, reduce emissions, and keep freight moving.

Read More →
Tesla Semi electric truck on display at ACT Expo
Fuel Smartsby News/Media ReleaseMay 13, 2026

California Launching $1 Billion Electric Truck Rebate Program

CARB says the California Clean Fuel Reward program will begin offering point-of-sale rebates of up to $120,000 for electric commercial trucks starting June 26.

Read More →
Ad Loading...
Closeup of engine in Mack truck
Equipmentby Deborah LockridgeMay 13, 2026

Mack Unveils EPA 2027-Compliant MP13 Engine With More Power, Better Fuel Economy

Along with unveiling its EPA 2027-compliant MP13 engine, Mack outlined powertrain changes across its Class 6-8 lineup, including new Cummins-based X10 engines.

Read More →