Heavy Duty Trucking Logo
MenuMENU
SearchSEARCH

Volvo Trucks Sees One Strong Year Leading into Another

Alluding to Volvo’s rollout of not one but two new trucks in the past few month, Volvo Trucks North America President Göran Nyberg declared “it’s a great year to introduce a new truck.”

David Cullen
David Cullen[Former] Business/Washington Contributing Editor
Read David's Posts
September 26, 2017
Volvo Trucks Sees One Strong Year Leading into Another

Göran Nyberg speaking at NACV show. Photo: Evan Lockridge

3 min to read


Göran Nyberg speaking at NACV show.Photo: Evan Lockridge

ATLANTA-- Alluding to Volvo’s rollout of not one but two new trucks in the past few month, Volvo Trucks North America President Göran Nyberg kicked off the company’s presser here at the North American Commercial Vehicle Show on Sept. 25 by declaring “it’s a great year to introduce a new truck.”

Nyberg said that’s because market conditions remain strong, with the OEM forecasting a NAFTA Class 8 market of 225,000 units for this year. He added that he “would not be surprised” if that figure ended up higher. Nyberg also said he's currently predicting that “next year, [truck] sales will be stronger” than in 2017.

Ad Loading...

“The highway business has come back in a strong way,” he said, xplaining what is driving the Class 8 market. “And manufacturing is coming back and construction spending is up, too.”

He said a strong labor market coupled with a rise in consumer spending is driving GDP growth. Nyberg added that the “rebounding manufacturing sector” is expected to see moderate growth next year while construction spending—already at “an all-time high”-- will continue to gradually increase. On top of that, he pointed out that diesel prices ae low and forecast to rise only slightly in 2018.

Nyberg said market growth was being supported by Volvo and its dealers. He said the OEM now has a dealership count of “420 and growing” and said dealers have together invested $600 million since 2010 to grow their parts and service capabilities.

Ad Loading...

He said these investments have to date yielded 65 added locations as well as a 51% increase in bay capacity; 80% in service capacity; 116% in technicians; and a whopping 312% in master techs. He added that there are “another 13 dealer locations in the pipeline.”

Magnus Koeck, vice president of marketing and brand management, highlighted the OEM’s introductions earlier this year of its new regional tractor, the Volvo VNR, and its new flagship linehauler, the Volvo VNL.

Both trucks boast an array of new technological features and the VNL stands out as the company’s first all-new highway tractor in 20 years. Indeed, a Volvo executive told HDT that the rollouts of those two trucks amounted to the “introduction of the next 10 years” of heavy-duty truck design.

Koeck noted that the VNL was “designed with the driver in mind,” with that effort including conducting interviews with 2,000 drivers to help inform the layout and features of the new truck. 

“The future is coming faster than any of us are expecting it,” said Nyberg, who advised that he see electric power “coming first to light and medium trucks. “For sure,” he added, “we are looking at all options [for powering trucks]. But for the foreseeable future, heavy trucks will continue to be based on the proven diesel.” 

Ad Loading...

At the NACV show, Volvo also announced that the interiors of its Volvo VHD 300 daycab and VHD 400 regional sleeper models now feature numerous driver safety and comfort features, including LED lighting, new seating choices, and optimized ergonomic.

The interiors include an all-new dashboard that puts often-used controls within the driver’s reach. Centered in the gauge cluster is a configurable, five-inch color driver information display that provides trip and diagnostic data. The driver information display is customizable, so that critical information is available at a glance. A dash-top tray features 12-volt power and USB connectivity to keep devices fully powered.

VHD models will now also be equipped with the OEM’s smart steering wheel, which places the controls for nearly all of the driver interface functions at a driver’s fingertips. The smart steering wheel is attached to Volvo’s Perfect Position air-assisted, fully adjustable steering column, which enables drivers not only to tilt and telescope the steering column, but also tilt the steering wheel relative to the steering column.

Related: Gauging the Tech that Will Drive the Future of Trucking

More Fleet Management

Woman in white blazer superimposed on background showing a row of Fraley & Schilling truck, plus the HDT Truck Fleet Innovators 2026 logo
Fleet Managementby Deborah LockridgeAugust 19, 2026

For Nicky Cupp, Fleet Innovation Starts With Frustration

HDT Truck Fleet Innovator Nicky Cupp turns everyday pain points at Fraley & Schilling into opportunities for better technology and smarter processes.

Read More →
Headshot of Adam Buttgenbach with a Pepsi-branded Tesla Semi in the background
Fleet Managementby Deborah LockridgeAugust 18, 2026

Adam Buttgenbach’s Approach to Electric Trucks: Start With Where They Fit

HDT Truck Fleet Innovator Adam Buttgenbach helped PepsiCo build one of North America’s largest EV fleets by focusing on where electric trucks make operational sense.

Read More →
Deen Albert in collared shirt superimposed on background showing a Grand Island Express blue tractor pulling a trailer, plus the HDT Truck Fleet Innovators 2026 logo
Fleet Managementby Deborah LockridgeAugust 17, 2026

Deen Albert: Let Automation Do the Math, People Make the Decisions

HDT Truck Fleet Innovator Deen Albert makes sure people are still at the heart of operations at Grand Island Express, even while adopting artificial intelligence tools. AI-assisted dispatch helped boost revenue 25% with the same number of trucks.

Read More →
Ad Loading...
Illustration of computer screen with Trimble Arc Agent screen
Fleet Managementby Deborah LockridgeAugust 14, 2026

Trimble’s New AI Agent Takes Aim at Fleet Back-Office Busywork

Arc Agent works across Trimble TMS products to automate repetitive tasks such as freight orders, maintenance, invoices, fuel costs and more.

Read More →
Photos of three men and two women with HDT Truck Fleet Innovators 2026 logo
Fleet ManagementCover Storyby Deborah LockridgeAugust 13, 2026

How HDT’s 2026 Truck Fleet Innovators Are Rethinking Fleet Operations

Meet five trucking leaders who are challenging assumptions, solving operational problems, and putting innovative ideas to work.

Read More →
Graph showing how contract rates and spot rates converged in July
Fleet Managementby StaffAugust 12, 2026

Tight Trucking Capacity Pushes Rates Higher Even as Freight Volumes Fall

“Spot rates moving ahead of contract rates have historically signaled a tightening market, but we haven’t seen a capacity-driven market quite like this one,” said DAT's Dean Croke.

Read More →
Ad Loading...
Line graph showing container import volumes
Fleet Managementby StaffAugust 7, 2026

Import Cargo’s Early Peak Season is Winding Down

There was an early start to peak season this year at the nation's gateway ports, as retailers brought in merchandise ahead of tariff changes in late July and responded to other supply chain uncertainties,

Read More →
Blue infographic with graphs illustrating cargo theft trends in the second quarter of 2026
Fleet Managementby Deborah LockridgeAugust 6, 2026

Fewer Cargo Thefts, Bigger Losses: Criminals Target Higher-Value Loads

CargoNet says organized theft rings are stealing fewer shipments but choosing more valuable freight, including metals and technology, resulting in record losses.

Read More →
Illustration of a chalkboard with a hand drawing an arrow curving away from a partially erased straight arrow with the words "Embracing Change," the Heavy Duty Trucking Logo and the "cover feature" graphic.
Fleet Managementby Deborah LockridgeAugust 1, 2026

How Innovative Trucking Leaders Turn Change Into an Advantage

As the pace of change accelerates in trucking, the fleets that adapt best have more than the latest technology. They have cultures that embrace improvement.

Read More →
Ad Loading...
Illustration of past due invoices with red X on top with background of a truck at a loading dock
Fleet ManagementJuly 27, 2026

Freight Broker Bonds Just Got Harder to Get. Here's What That Means for Your Fleet.

When it gets harder for a freight broker to prove they are financially sound, the ones who cannot clear that bar get pushed out of the market. And those are exactly the brokers who used to leave motor carriers holding the bag.

Read More →