The on-demand economy was the focus on day one of PeopleNet and TMW Systems' in.sight Conference, examining how transportation businesses must become increasingly interconnected to keep up with the market. PeopleNet and TMW are both part of Trimble’s transportation and logistics division.

The message was delivered to an audience of fleet professionals, third-party logistics providers, freight brokers and other transportation industry personnel during the opening general session of the 2017 PeopleNet and TMW Systems in.sight User Conference + Expo in Nashville, Tenn.

TMW president David Wangler and PeopleNet president Brian McLaughlin, emphasized advancements in mobile technology in their opening addresses, connecting the rise of mobile technology with the rise of B2B and B2C eCommerce and the omni channel business model. They explained that as online sales grow and consumer expectations increase, the transportation industry is becoming more reliant on data to deliver products quickly and efficiently.

“Regardless of product category, the on-demand economy is revolutionizing the movement of goods from supplier to end user,” said Wangler. “The digital mobility first offered in early devices has today become the catalyst for the millions of business-critical actions occurring every second.”

The changes from the shift toward an on-demand economy have spurred increased diversification among for-hire carriers, brokers, 3PLs and private fleets, according to Wangler. This has caused transportation businesses to seek technologies that allow near-real time decision making through the use of predictive analytics, and visibility into each step of the order and fulfillment process.

McLaughlin spoke about achieving a connected supply chain to address the competitive challenges associated with an on-demand economy, and how Trimble’s transportation businesses could assist companies looking to capitalize on growth opportunities in the market.

“Trimble is leading the industry in developing innovative solutions that help maximize collaboration among supply chain partners,” said McLaughlin. “The right technology, and the right technology partners can enable supply chain simplicity, precision, and efficiency.”

The in.sight User Conference + Expo continues through Aug. 16, with a schedule of more than 400 educational sessions, technology exhibits from 70 solutions providers, peer to peer roundtable discussions and several networking events.