Heavy Duty Trucking Logo
MenuMENU
SearchSEARCH

Group Crafts New Terminology to Describe Emerging Autonomous Vehicle Technology

The Consumer Technology Association, working in conjunction with leading automotive and trucking industry OEMs and suppliers, has worked out a “common lexicon” to help consumers better understand the terms and concepts associated with autonomous vehicle technologies.

by Staff
May 2, 2017
Group Crafts New Terminology to Describe Emerging Autonomous Vehicle Technology

Daimler Trucks North America was one of 34 leading automotive companies that helped CTA compile its list of new technology terms.

Photo: Freightliner

2 min to read


Daimler Trucks North America was one of 34 leading automotive companies that helped CTA compile its list of new technology terms. Photo: Freightliner

With new technology comes new terminology to describe it. Which is why the Consumer Technology Association, working in conjunction with leading automotive and trucking industry OEMs and suppliers, has worked out a “common lexicon” to help consumers better understand the terms and concepts associated with autonomous vehicle technologies.

CTA bills itself an organization that promotes innovation and advocates for the entrepreneurs, technologists and innovators who mold the future of the consumer technology industry.

Ad Loading...

Among the terms and concepts addressed within the self-driving vehicle terminology:

  • Advanced Driver Assistance Systems (ADAS) or "Driver-Assist" Features: Onboard systems developed to improve safety and performance. Examples include lane departure warnings, collision avoidance, adaptive cruise control and automatic braking

  • Aftermarket Technology: Technology services or upgrades provided by companies – unaffiliated with the vehicle manufacturer – added after a vehicle is sold or leased

  • Driving Environment Sensing: The capturing, processing and analysis of sensor data (e.g., cameras, radar, LIDAR) to enhance or replace what a human driver senses

  • MaaS (Mobility as a Service): The shift from personal ownership of transportation modes to shared transportation systems and services

  • Platooning: Synchronous operation of multiple vehicles, often in a convoy, to increase road capacity and efficiency

  • Self-Driving Vehicle: A vehicle capable of fully modeling its environment through an array of sensors, maps and other data in order to navigate and drive without human interaction

  • Urban Mobility: The ability for people in urban and suburban areas to access all modes and forms of transportation.

"From developments in advanced driver-assist systems to new mobility models, we are together leading a revolution in the transportation sector," said Jessica Nigro, manager, Outreach and Innovation Policy at Daimler and chair of CTA's Self-Driving Working Group. "A common lexicon will increase understanding amongst policymakers, consumers and other stakeholders and encourage sound policies to bring automated driving technology to market."

More Equipment

Continental ContiTread HDL 5 EP
Equipmentby News/Media ReleaseJuly 16, 2026

Continental Expands Retread Lineup With New ContiTread HDL 5 EP

New long-haul drive retread is designed to improve fuel efficiency, extend tread life, and lower fleets' cost per mile.

Read More →
Four men in suits on the National Mall with giant video screen showing capitol building in the background
Equipmentby Deborah LockridgeJuly 10, 2026

EPA Proposal Could Ease 2027 Truck Costs and Buying Uncertainty

The proposal doesn't change the tougher NOx standard, but it would revise key implementation requirements that manufacturers say have driven up costs and complicated fleet purchasing decisions.

Read More →
Illustration showing Paccar MX engine with sketch illustration of DEF fill tank in background
Equipmentby Deborah LockridgeJuly 7, 2026

Cummins, Paccar Ease DEF Derates After EPA Guidance

Updated diesel engine software gives truck operators more time to address emissions-system issues while staying compliant with EPA emissions standards.

Read More →
Ad Loading...
250 years of American transportation illustration with the Founding Fathers, steamships, and trucks through the years.
Equipmentby Jack RobertsJuly 2, 2026

America at 250: How the Truck Helped Connect a Continent

America was founded on revolutionary ideas, but it was built by movement. For 250 years, the nation has depended on ever-better ways to move people, products, and prosperity across a vast continent. No machine has carried that mission further — or more faithfully — than the truck.

Read More →
Mack America 250 Pioneer.
Equipmentby News/Media ReleaseJuly 2, 2026

Mack Unveils America 250 Tribute Truck to Celebrate Nation's Semiquincentennial

Just in time for the Fourth of July! Mack unveils a brand-new patriotic, limited-edition, red, white, and blue truck wrap.

Read More →
thermo king heavy duty trucking
SponsoredJuly 1, 2026

Enhance Fleet Performance with High-Efficiency Auxiliary Power Units

Drive sustainable cost savings while increasing driver comfort during short- and long-haul logistics operations.

Read More →
Ad Loading...
Photo of truck dealership with pond in foreground
Equipmentby News/Media ReleaseJune 30, 2026

Rush Expands Gulf Coast Peterbilt Network With Louisiana Acquisition

The expanded Rush network gives fleets additional sales, service, leasing and collision repair support across Louisiana's major trucking markets.

Read More →
Shell Rotella SuperRigs 2026
Equipmentby Jack RobertsJune 29, 2026

Photos: Shell SuperRigs Light Up Bristol Tennessee

Kenny Ziglar II of Rawlins, Wyo., captured Best of Show honors for the second consecutive year with his 2007 Peterbilt 379, nicknamed “Scrapin By,” at the 44th Annual Shell Rotella SuperRigs competition held June 25-27 at Bristol Motor Speedway in Bristol, Tenn.

Read More →
Waabi-Volvo autonomous VNL truck.
Equipmentby Jack RobertsJune 26, 2026

Waabi, Volvo Claim Breakthrough in Scaling Autonomous Trucking

Waabi says its AI-powered virtual driver successfully transferred to Volvo Autonomous Solutions' Volvo VNL Autonomous platform without retraining or additional data, a milestone the companies say could dramatically accelerate commercialization of autonomous trucks.

Read More →
Ad Loading...
2026 Mack Pioneer
Equipmentby Jack RobertsJune 25, 2026

Why the Mack Pioneer Signals a New Era in Class 8 Truck Design

After a public-road drive through eastern Pennsylvania, one thing became clear: Mack's new Pioneer isn't simply packed with technology -- it's been engineered around the driver in ways that could redefine long-haul trucking.

Read More →