Heavy Duty Trucking Logo
MenuMENU
SearchSEARCH

Researchers Working to Bring Road Signs into Vehicles

Researchers at the Virginia Tech Transportation Institute are in the early stages of an idea to move stop and yield signs from the side of the road into the car itself, where a dashboard screen will automatically alert the driver of what actions to take, if any.

by Staff
August 20, 2014
Researchers Working to Bring Road Signs into Vehicles

Photo: VTTI

3 min to read


Photo: VTTI

Researchers at the Virginia Tech Transportation Institute are in the early stages of an idea to move stop and yield signs from the side of the road into the car itself, where a dashboard screen will automatically alert the driver of what actions to take, if any.

Alexandria Noble, a master’s student with the Virginia Tech Charles E. Via Jr. Department of Civil and Environmental Engineering, is spearheading the proof of concept adaptive stop-yield study with funding from the U.S. Department of Transportation.

Ad Loading...

The project directly ties into the institute’s growing endeavor into connected-vehicle technology, a futuristic intranet-like grid system where “smart” cars and other vehicles will be able to communicate not only with each other but surrounding infrastructure to help prevent auto crashes and ease congestion.

Noble recently finished a 17-week closed experiment directly behind the institute’s main base, involving dozens of local test participants, aged 18-25 and then older than 50, in cars outfitted with small GPS-like dashboard screens that would alert the driver with a flashing display to either stop or yield, and proceed through the intersection.

Institute researchers trained to safely interact with the participant driving test vehicles drove additional cars at intersections during the tests.

Ad Loading...

Cameras set up inside the institute-provided test vehicle filmed test subjects, capturing images of the motorist’s upper body, line of sight, the dashboard, and the vehicle itself. Also part of the test, were scenarios where the automated sign technology was allowed to fail, leaving the test subject to act on their own accord.

“This study was set up to take place in a future where all static traffic control infrastructure, such as stop signs and yield signs, are no longer needed, and you have an adaptable in-vehicle display telling you when you need to stop and when a stop is unnecessary,” said Noble.

“The deployment of this technology in the real world would involve a whole re-working of the transportation system and is not likely to be deployed in the near future,” she said. “However, this study will be useful in developing future connected-vehicle applications in a general sense and demonstrates that this is possible and how well it is received by naive drivers with minimal training on the subject.”

The project is only beginning, according to the university, noting this idea has not been tested in real traffic environments. Hours of footage of tests subjects will be reviewed and compared to that of drivers filmed during naturalistic conditions in separate institute studies.

Reasons for bringing traffic signage and warnings directly into cars are many according to the university. Roadside stop and yield signs are often overlooked or outright ignored. Physical signs also are costly, they must be kept up, replaced when damaged, and there’s always the danger of a sign being stolen or covered by tree growth.

Ad Loading...

Other traffic signs also only have limited use. For example, “Bridge Freezes Before Road” signs. Such signs may be needed during most winter days in, say, Rhode Island, but during summer it’s not likely. And in a warm state such as Alabama, even during winter, its need is rare. Adaptive in-car warnings would be better for the driver, as and when needed, according to researchers.

More Safety & Compliance

Illustration of rising costs with truck in background

Truck Crash Rates Are Down. So Why Do Insurance Costs Keep Rising?

ATRI’s latest research points to litigation, social inflation, and soaring claims costs as key drivers behind record-high liability premiums for trucking fleets. But there are things motor carriers can do.

Read More →
Safety & ComplianceMay 20, 2026

FMCSA Removes More Than a Dozen ELDs from Registered List

The FMCSA continues its efforts to fight electronic logging devices that don't meet federal requirements, removing more than a dozen from the registered ELD list in May.

Read More →
SCOTUS trucking broker verdict.
Safety & Complianceby Jack RobertsMay 19, 2026

How the Supreme Court Broker Liability Ruling Could Reshape Trucking’s Safety Landscape

The Supreme Court’s May 11 broker-liability ruling may not radically rewrite transportation law overnight. But industry experts say it will intensify pressure on brokers, carriers, and shippers to prove they are prioritizing safety.

Read More →
Ad Loading...

Recall of Fontaine Fusion Flatbeds Warns Owners Not to Use the Trailers

Some Fontaine Fusion flatbed trailer manufactured between February 2025, and March 2026 could have mainbeams weakened by hydrogen embrittlement because of a problem in the galvanizing process.

Read More →
Graphic with light bulbs, HDT Truck Fleet Innovators logo, and the word Nominations
Fleet ManagementMay 15, 2026

Deadline Extended for HDT Truck Fleet Innovators Nominations

Heavy Duty Trucking has extended the deadline for nominations for its Truck Fleet Innovators awards. The deadline has been extended to May 22.

Read More →
Illustration of U.S. Supreme Court building and a truck crash

Supreme Court Ruling Puts Freight Broker Vetting Practices in Spotlight

The unanimous SCOTUS ruling in the closely watched Montgomery v. Caribe case allows state negligence claims against freight brokers that hire unsafe motor carriers, raising new liability and vetting concerns among brokers.

Read More →
Ad Loading...
YouTube thumbnail illustration

The Truck Safety Tech K&B Transportation Says Is Making a Difference [Watch]

Can technology help prevent truck crashes? In this HDT Talks Trucking Short Takes episode, K&B Transportation explains how it’s using cameras, speed management tools, cellphone-blocking technology, and other systems to improve safety and reduce risk across its fleet.

Read More →
Lance Evans, Director of Safety at K&B Transportation.
Safety & ComplianceMay 13, 2026

Listen: Inside Modern Fleet Safety: AI, Cameras & Speed Control at K&B Transportation

Fleet safety is evolving fast—and technology is at the center of it. Learn how a former commercial vehicle enforcement officer turned director of safety at K&B Transportation is embracing real-world safety technology.

Read More →
Mobile tablet showing Motus screen against highway background with Motus logo

FMCSA’s Motus System Is Coming. What Fleets Need to Know Now

FMCSA's long-awaited registration system promises a single portal — and tighter fraud controls. And there are steps you need to take by May 14.

Read More →
Ad Loading...
Winter pileup accidents.
Disaster Responseby Jack RobertsApril 30, 2026

Avoiding Winter Pileups: Don’t Become the Next Link in the Crash-Chain

Winter roadway “pileups” aren’t one crash — they’re a chain reaction. Here’s what triggers them, how truck drivers can spot the danger early, and what to do if you're suddenly trapped in the mess.

Read More →