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Former Omnitracs Executive Norm Ellis Named I.D. Systems COO

July 22, 2014

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New Jersey-based I.D. Systems has appointed Norman Ellis to the position of chief operating officer.

Ellis will be responsible for I.D. Systems' operations, including sales, marketing, customer service, implementation and support for the company’s wireless machine-to-machine asset management systems.

Prior to joining I.D. Systems, Ellis spent 16 years at Omnitracs, a provider of fleet management services. As vice president of sales, services and marketing for North America, he was responsible for nearly $400 million in annual sales and a technology upgrade program that drove a 78% compound annual growth rate in conversion revenues from 2007 to 2013, according to I.D. Systems.

Last November Ellis played an active role in Qualcomm's $800 million sale of Omnitracs to Vista Equity Partners and subsequently helped the company secure hundreds of millions in financing and acquire Roadnet Technologies, a global provider of fleet and mobile management software.

"With 35 years of hands-on experience managing sales and operations for global transportation and M2M asset management companies, Norm is an ideal candidate to take on a broad range of responsibilities to help I.D. Systems manage our next phase of growth," said Kenneth Ehrman, I.D. Systems' chairman and CEO. "Norm was a key contributor in establishing Qualcomm as a global leader in over-the-road fleet management solutions, and we believe his experience and leadership will help I.D. Systems expand our penetration and share of the growing worldwide market for wireless industrial vehicle management systems and transportation asset management solutions."

Prior to his career at Qualcomm, Ellis held vice president and senior vice president positions with Service Transport, Overnite Transportation, and Mason and Dixon Lines. He received a B.A. in Business Administration from Emory and Henry College in Virginia, and completed executive development programs at Stanford University and the University of Virginia Darden School of Business.

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