"Where can orange take you?" is the question Schneider regularly poses to all potential and current members of its Green Bay, Wisconsin-based work force. For country recording artist and Highway Angel spokesperson Lindsay Lawler, the answer to that question is simple: "On a truck stop tour!" With her 2014 Highway Angel Truck Stop Tour officially underway, Lawler is thrilled to sport orange and support the company, which recently signed on as the first official sponsor of the tour.
"A few weeks ago, I made the trip to Schneider's headquarters to learn more about the company and what it stands for," said Lawler. "There's such a unique culture at Schneider. It feels like family."
"We're joining forces with Lindsay as she celebrates and honors some of the hardest working, most authentic people in America — professional truck drivers," says Rob Reich, vice president at Schneider. "Lindsay's music and her messages are a great reminder of how important this profession is to our quality of life and to keeping the wheels of commerce moving in this country. Sponsoring her Truck Stop Tour allows us to connect with drivers and gives Schneider the opportunity to say 'thank you' in a fun, creative way."
As part of its sponsorship, the company has equipped Lawler with a brand new tour vehicle, wrapped to promote Schneider, Lawler, and the tour.