The Goodyear Tire & Rubber Company’s Wingfoot commercial tire network is getting a new identity.
Starting this month, Goodyear will begin the process of rebranding its Wingfoot locations as Goodyear Commercial Tire & Service Centers.
There are 180 tire sales, service, retread facilities and truck care centers that operate under the Wingfoot banner. Wingfoot Commercial Tire and retread locations comprise 135 of that total. Wingfoot Truck Care Centers make up the rest.
When the rebranding process is complete, all Wingfoot locations will operate as Goodyear Commercial Tire & Service Centers. Wingfoot Commercial Tire Systems LLC will still be a wholly owned subsidiary of Goodyear, but it will do business as Goodyear Commercial Tire & Service Centers.
The rebranding process will include location signage, service truck identification, employee uniforms and other items relevant to Wingfoot’s business.
Goodyear says its product line-up, service menu and organizational structure will remain unchanged.