Consumer Confidence Hits Five-Year High
Despite federal budget cutbacks and people getting hit with Social Security taxes returning to normal, consumers feel better about the American economy than they have in five years.


Despite federal budget cutbacks and people getting hit with Social Security taxes returning to normal, consumers feel better about the American economy than they have in five years.
The private research group, The Conference Board, and its latest Consumer Confidence Index shows consumer sentiment improved again this month after moving higher in April. The 76.2 rating is the highest since February 2008, up significantly from April’s reading of 69.
This a sharp turnaround from March, when consumer confidence plummeted following automatic federal budget cutbacks known as the “sequester.”
“Consumers’ assessment of current business and labor-market conditions was more positive and they were considerably more upbeat about future economic and job prospects,” says Lynn Franco, director of economic indicators at The Conference Board. “Back-to-back monthly gains suggest that consumer confidence is on the mend and may be regaining the traction it lost due to the fiscal cliff, payroll-tax hike, and sequester.”
Consumers’ appraisal of present-day conditions improved in May, with those describing business conditions as “good” increasing to 18.8% from 17.5%, while those stating business conditions are “bad” decreased to 26% from 27.6%. Consumers’ assessment of the labor market was also more positive with those claiming jobs are “plentiful” increasing to 10.8% from 9.7%, while those claiming jobs are “hard to get” edged down to 36.1% from 36.9%.
Consumers expecting business conditions to improve over the next six months increased to 19.2% from 17.2%. Those expecting business conditions to worsen decreased to 12.1% from 14.8%.
The news follows a federal report late last week showing claims for first-time unemployment benefits fell from the prior week and was lower than many economists were expecting, raising hopes that job creation In May will be higher than the increase seen in April.
More Fleet Management

For Nicky Cupp, Fleet Innovation Starts With Frustration
HDT Truck Fleet Innovator Nicky Cupp turns everyday pain points at Fraley & Schilling into opportunities for better technology and smarter processes.
Read More →
Adam Buttgenbach’s Approach to Electric Trucks: Start With Where They Fit
HDT Truck Fleet Innovator Adam Buttgenbach helped PepsiCo build one of North America’s largest EV fleets by focusing on where electric trucks make operational sense.
Read More →
Deen Albert: Let Automation Do the Math, People Make the Decisions
HDT Truck Fleet Innovator Deen Albert makes sure people are still at the heart of operations at Grand Island Express, even while adopting artificial intelligence tools. AI-assisted dispatch helped boost revenue 25% with the same number of trucks.
Read More →Trimble’s New AI Agent Takes Aim at Fleet Back-Office Busywork
Arc Agent works across Trimble TMS products to automate repetitive tasks such as freight orders, maintenance, invoices, fuel costs and more.
Read More →
How HDT’s 2026 Truck Fleet Innovators Are Rethinking Fleet Operations
Meet five trucking leaders who are challenging assumptions, solving operational problems, and putting innovative ideas to work.
Read More →
Tight Trucking Capacity Pushes Rates Higher Even as Freight Volumes Fall
“Spot rates moving ahead of contract rates have historically signaled a tightening market, but we haven’t seen a capacity-driven market quite like this one,” said DAT's Dean Croke.
Read More →
Import Cargo’s Early Peak Season is Winding Down
There was an early start to peak season this year at the nation's gateway ports, as retailers brought in merchandise ahead of tariff changes in late July and responded to other supply chain uncertainties,
Read More →
Fewer Cargo Thefts, Bigger Losses: Criminals Target Higher-Value Loads
CargoNet says organized theft rings are stealing fewer shipments but choosing more valuable freight, including metals and technology, resulting in record losses.
Read More →
How Innovative Trucking Leaders Turn Change Into an Advantage
As the pace of change accelerates in trucking, the fleets that adapt best have more than the latest technology. They have cultures that embrace improvement.
Read More →
Freight Broker Bonds Just Got Harder to Get. Here's What That Means for Your Fleet.
When it gets harder for a freight broker to prove they are financially sound, the ones who cannot clear that bar get pushed out of the market. And those are exactly the brokers who used to leave motor carriers holding the bag.
Read More →
