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GATR Named Volvo Dealer of the Year

July 11, 2012

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Volvo Trucks named GATR of Sauk Rapids, Minn., its 2011 U.S. Dealer of the Year.
From left: Kelly Sheehan, chair, Volvo's Dealer Advisory Council; Bob Neitzke, GATR dealer principal; Ron Huibers, president, Volvo Trucks North American sales & marketing; Terry Billings, Volvo Trucks vice president, sales – U.S.
From left: Kelly Sheehan, chair, Volvo's Dealer Advisory Council; Bob Neitzke, GATR dealer principal; Ron Huibers, president, Volvo Trucks North American sales & marketing; Terry Billings, Volvo Trucks vice president, sales – U.S.


The annual award honors the dealership's organization and employees for overall accomplishment and performance. Criteria for the award includes outstanding performance in new truck and parts sales, growth in market share, penetration of Volvo engines, customer satisfaction index and investment in facilities.

The dealership opened in 1962 as Grile Auto & Truck Repair and acquired a Volvo franchise in 1994. Dealer principal Bob Neitzke purchased the dealership in 2000 and renamed the company GATR, the acronym associated with the business during the Grile family's many years of ownership. The full-service location features extensive parts and service departments, new and used truck sales, rental and leasing services and a body shop and detailing facility.

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"It's an honor to recognize GATR's accomplishments," says Terry Billings, Volvo Trucks vice president, sales-U.S. "Bob Neitzke and his team deliver top-notch service and are dedicated to customer satisfaction. GATR is a model for success in all aspects of the dealership."

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