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Eaton and Dana Marketing Partnership Ends

June 29, 2012

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Eaton and Dana will support their product lines independently beginning July 1, 2012.


After a 14-year run, the companies jointly announced in December 2011 that their marketing relationship would end by the middle of 2012.

Eaton will continue to provide field services and support for all Eaton and Dana products until June 30, 2012 under the Roadranger brand, after which Dana will have the support systems in place to service its customers independently.


Related stories:

Dana, Eaton Ending Joint Commercial Vehicle Marketing Relationship

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