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Dana, Eaton Ending Joint Commercial Vehicle Marketing Relationship

December 6, 2011

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Dana Holding Corporation and Eaton Corporation jointly announced today that the marketing relationship between the two companies will end by the middle of 2012.


Over the next six months, each company will be preparing to sell, market, and service customers independently of each other. Eaton will continue with the Roadranger brand, while Dana will support its customers directly. The Dana/Eaton alliance has been in place since 1998.


Mark Wallace, president of Dana's On-Highway Driveline Technologies business, and Tim Sinden, president of Eaton's truck operations in North America said Eaton and Dana are committed to making this a seamless transition for our vehicle OEM, dealer, and fleet customers during the transitional period and after the conclusion of the alliance.

They added that Eaton's and Dana's deep respect for one another will continue beyond the alliance. Eaton will continue to provide field services and support for all Eaton and Dana products through the middle of 2012 under the Roadranger brand, after which Dana will have the support systems in place to effectively service and support its customers independently.

"Going to market independently will afford Dana greater opportunity to communicate with customers directly and to better understand their needs," said Wallace. "This closer, direct relationship with customers will, in turn, provide the foundation for innovation and technology in Dana's core axle, driveshaft, wheel end, and tire management systems."

"Eaton intends to continue operating the Roadranger marketing organization as we have in the past - focused exclusively on serving our customers," said Sinden. "We will continue to collaborate with our OEM customers, Dana and other powertrain providers on virtually integrated powertrain systems for the North American commercial vehicle marketplace."

For additional information throughout the transition process customers are encouraged to access www.Roadranger.com/alliance, or www.Dana.com/CV. Both websites will offer updates on progress of the transition as it occurs.

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