Total merchandise purchases by truckstops nationwide served by McLane increased 24% during the 2011 second quarter, compared with a year earlier, led largely by hot and cold beverage sales along with commissary, food service, dairy and deli sales, according to the McLane-NATSO Index.
The index, designed to illustrate market trends within the truckstop and travel plaza industry by comparing the weekly wholesale sales of supply chain provider McLane to truckstop convenience stores, found that hot dispensed beverages like coffee, cappuccino, lattes and tea jumped 54% for the three-month period, ending June 30.
The increase was driven largely by rapidly escalating coffee bean prices, which jumped 50% between March 2010 to March 2011, forcing retailers to charge more for coffee or reduce their margins.
The 2011 Second Quarter McLane-NATSO Index shows that sales of commissary, dairy and deli products jumped 23% compared with the same period a year earlier as retailers continue to market these higher margin products. Cold dispensed beverage sales, meanwhile, increased 22%. These two categories reflect a growing trend toward "grab and go" food at truckstops.
Total merchandise purchases include the range of convenience store items sold at a truckstop, excluding cigarettes, divided into nine other categories including candy, snacks, non-alcoholic packaged beverages, automotive products, commissary, food service, other dairy and deli products, and hot and cold dispensed beverages.
McLane tracks its weekly wholesale sales for more than 900 truckstop locations nationwide. The complete index report, including regional breakdowns, is circulated free to all NATSO members.
The index, designed to illustrate market trends within the truckstop and travel plaza industry by comparing the weekly wholesale sales of supply chain provider McLane to truckstop convenience stores, found that hot dispensed beverages like coffee, cappuccino, lattes and tea jumped 54% for the three-month period, ending June 30.
The increase was driven largely by rapidly escalating coffee bean prices, which jumped 50% between March 2010 to March 2011, forcing retailers to charge more for coffee or reduce their margins.
The 2011 Second Quarter McLane-NATSO Index shows that sales of commissary, dairy and deli products jumped 23% compared with the same period a year earlier as retailers continue to market these higher margin products. Cold dispensed beverage sales, meanwhile, increased 22%. These two categories reflect a growing trend toward "grab and go" food at truckstops.
Total merchandise purchases include the range of convenience store items sold at a truckstop, excluding cigarettes, divided into nine other categories including candy, snacks, non-alcoholic packaged beverages, automotive products, commissary, food service, other dairy and deli products, and hot and cold dispensed beverages.
McLane tracks its weekly wholesale sales for more than 900 truckstop locations nationwide. The complete index report, including regional breakdowns, is circulated free to all NATSO members.
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