The newly-merged marketing group, HDA Truck Pride, will host its first annual membership meeting in Las Vegas, April 13-17.
Record attendance from both membership and the vendor community are anticipated, with the unveiling of strategic plans and launches of tactical business development programs.
HDA Truck Pride's National Fleet Council and Truck Service Experts (TSE) representatives will be included in the membership meeting for panel discussions on execution of business development programs.
"For us to become the distribution channel of choice, we must focus on the end users," said Don Reimondo, CEO, HDA Truck Pride. "What better way to accomplish that, than to have our Fleet Council and TSE's intimately involved in our own membership meeting, interacting with our team."
The vendor exhibits will engage suppliers with opportunities for promotional and new product introductions. A variety of training sessions; Salesmanship, Merchandising, FleetCross, and CSA are expected to keep HDA Truck Pride members ahead of the curve on behalf of their end-user customers.
Record attendance from both membership and the vendor community are anticipated, with the unveiling of strategic plans and launches of tactical business development programs.
HDA Truck Pride's National Fleet Council and Truck Service Experts (TSE) representatives will be included in the membership meeting for panel discussions on execution of business development programs.
"For us to become the distribution channel of choice, we must focus on the end users," said Don Reimondo, CEO, HDA Truck Pride. "What better way to accomplish that, than to have our Fleet Council and TSE's intimately involved in our own membership meeting, interacting with our team."
The vendor exhibits will engage suppliers with opportunities for promotional and new product introductions. A variety of training sessions; Salesmanship, Merchandising, FleetCross, and CSA are expected to keep HDA Truck Pride members ahead of the curve on behalf of their end-user customers.
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