The Peterbilt Wisconsin & Illinois brand will be changing its name to JX Peterbilt. This brand change, effective immediately, reflects the recent purchase of a dealership in Grand Rapids, Mich.
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"This change will allow us to grow as an organization without geographic limitations, allowing us to support our customers throughout the Midwest," explained Eric Jorgensen, president and CEO, "This transition will also align our dealerships closer to our other entities, JX Enterprises, JX Financial, JX PacLease and JX Extreme Graphics, providing a strong branding relationship company wide."
JX Enterprises has been serving the Midwest since 1970 with sales, parts, service, finance, lease and rental support for the trucking industry. Currently there are 13 JX Peterbilt locations throughout Wisconsin, Illinois and Michigan.
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