Yokohama Tire Corporation has formed a partnership with Isuzu Commercial Truck of America for a commercial truck dealer program.
Through the program, Isuzu commercial truck dealers will provide customers with Yokohama's full line of commercial tires, including their low rolling resistance Zenvironment line and EPA SmartWay-verified tires. In addition to products, participating dealers will have access to POS display materials, including brochures, bulletins, literature racks and banners.
"[Fleets] will now have more access to our product through the nearly 300-strong Isuzu dealer network," said John Cooney, Yokohama director of commercial sales. "The program will also improve the dealers' ability to provide additional customer service."
Through the program, Isuzu commercial truck dealers will provide customers with Yokohama's full line of commercial tires, including their low rolling resistance Zenvironment line and EPA SmartWay-verified tires. In addition to products, participating dealers will have access to POS display materials, including brochures, bulletins, literature racks and banners.
"[Fleets] will now have more access to our product through the nearly 300-strong Isuzu dealer network," said John Cooney, Yokohama director of commercial sales. "The program will also improve the dealers' ability to provide additional customer service."
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