Bendix Commercial Vehicle Systems was included in the U.S. Chamber of Commerce Intellectual Property Protection and Enforcement Manual for its development and manufacturing of commercial vehicle safety technologies for use in anti-counterfeiting.
The manual, developed by the U.S. Chamber's Global Intellectual Property Center, provides business owners with strategies to fight counterfeiting and piracy. It identifies assets, as well as outlines procedures to help business owners from falling victim to counterfeiting and piracy.
"As a leader in developing innovative safety technologies, Bendix believes it's imperative to fight counterfeiting efforts to prevent inferior products from coming to market," said Joe McAleese, Bendix president and CEO. "Counterfeit products threaten the safety of the commercial vehicle driver as well as all others on our nation's highways, and they also lead to a loss of revenue for business owners."
The brand protection manual is divided into two sections: the first provides basic background information on intellectual property and laws and regulations that protect and enforce intellectual property assets; the second section, in which Bendix is included, provides case studies that can be used as part of the overall anti-counterfeiting business strategy.
The Bendix case study talks about the efforts the company has undertaken to protect its intellectual property and the safety of its customers. Those efforts include instituting patent- and trademark-infringement actions against companies selling or distributing knockoff or counterfeit parts; circulating trademark usage guidelines to distributors and dealers; delivering ongoing training to sales and customer service personnel; implementing customer and industry awareness campaigns; meeting with senior management across its distribution channel; working closely with industry and trade associations as well as groups concerned with legal and governance issues; and maintaining an active trade show presence to educate attendees about genuine Bendix products.
Bendix developed its "Genuine Bendix" program to address the impact of counterfeit and knockoff parts on the commercial vehicle industry. The program's three-pronged approach includes extensive education and outreach, intellectual property protection, and enforcement of patents and trademarks.
To review the manual, visit: www.theglobalipcenter.com
The manual, developed by the U.S. Chamber's Global Intellectual Property Center, provides business owners with strategies to fight counterfeiting and piracy. It identifies assets, as well as outlines procedures to help business owners from falling victim to counterfeiting and piracy.
"As a leader in developing innovative safety technologies, Bendix believes it's imperative to fight counterfeiting efforts to prevent inferior products from coming to market," said Joe McAleese, Bendix president and CEO. "Counterfeit products threaten the safety of the commercial vehicle driver as well as all others on our nation's highways, and they also lead to a loss of revenue for business owners."
The brand protection manual is divided into two sections: the first provides basic background information on intellectual property and laws and regulations that protect and enforce intellectual property assets; the second section, in which Bendix is included, provides case studies that can be used as part of the overall anti-counterfeiting business strategy.
The Bendix case study talks about the efforts the company has undertaken to protect its intellectual property and the safety of its customers. Those efforts include instituting patent- and trademark-infringement actions against companies selling or distributing knockoff or counterfeit parts; circulating trademark usage guidelines to distributors and dealers; delivering ongoing training to sales and customer service personnel; implementing customer and industry awareness campaigns; meeting with senior management across its distribution channel; working closely with industry and trade associations as well as groups concerned with legal and governance issues; and maintaining an active trade show presence to educate attendees about genuine Bendix products.
Bendix developed its "Genuine Bendix" program to address the impact of counterfeit and knockoff parts on the commercial vehicle industry. The program's three-pronged approach includes extensive education and outreach, intellectual property protection, and enforcement of patents and trademarks.
To review the manual, visit: www.theglobalipcenter.com
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