Global product development, lauded for shaving engineering costs and speeding products to market, is providing other benefits for U.S.-based commercial vehicle manufacturers: Fresh thinking from other parts of the world.
Like the auto industry, the commercial vehicle industry increasingly relies on engineers in other countries to help develop products sold here, and those global resources are paying off in innovative ideas.
"When we take advantage of the expertise we have globally, sometimes we find they can do things better than we can here," said Clayton Nicholas, engineering director of advanced controls and security products for supplier Delphi Corp.
Nicholas spoke Tuesday at a panel discussion at the SAE International Commercial Vehicle Engineering Congress and Exhibition being held this week in Rosemont, Ill.
Nicholas said a Delphi engineering team in Singapore demonstrated it could turn concepts into production-ready reality faster than U.S.-based teams that had been doing the work.
"Before, with any new product, we were afraid to have anyone try to do that away from our home offices. Now we get great ideas and things we hadn't thought of before," he said.
Outsourcing engineering work to other countries provides obvious benefits in lower costs and having more brains tackle the same task around the clock, but Dan Henderson, division manager of Caterpillar Inc., said tapping global resources can also encourage innovation by bringing different perspectives from diverse cultures to a project.
"You have a much richer idea pool to draw from," Henderson said, adding that the current economic situation requires companies to rely on global resources to compete on cost, scale and innovation. "If we don't do that, we can't be successful."
At Deere & Co., engineering traditionally was done in the U.S. and Europe, but Chris Myers, director of worldwide tractor engineering, estimates that 25 to 30 percent now is done outside those areas at engineering centers in places such as India and China.
"We're much closer to the genesis of those ideas by being there," Myers said. "They have challenged our thinking in how we approach things. They may approach how an axle or a chassis should look in a different way."
Myers appeared on the same SAE panel with Nicholas and Henderson and agreed that global product development has become necessary to be competitive.
"We are now in a war for talent around the world," he said. We must recruit globally to meet our global growth aspirations. All of the OEMs and suppliers are seeing the need for the innovation and creativity that comes from having people from around the world with different experiences and backgrounds."
Kary Schaefer, vehicle manager of Daimler Trucks North America, said sharing global engineering resources doesn't mean one vehicle or even one size fits all regions. For example, U.S. regulations on large commercial trucks, the 18-wheelers, mainly restrict trailer length while European rules measure the tractor and trailer together.
But being able to tap Daimler AG's global resources means that U.S.-made Freightliner trucks have a lane departure warning system and GPS-based cruise control that senses hills for maximum economy. Those features were developed in Europe for Mercedes-Benz passenger cars.
"That's a great opportunity for us," she said. "That allows us to apply technology in an area we had never thought of before."
"You have a much richer idea pool to draw from," Henderson said, and such diversity can generate new ways of viewing old problems. "They're not bound by the same paradigms and cultural as people who have a narrower focus. They may have better quality ideas and are more likely to recognize problems and come up with solutions faster."
Henderson added that the current economic situation requires companies to rely on global resources to compete on cost, scale and innovation. "If we don't do that, we can't be successful," he said.
Like the auto industry, the commercial vehicle industry increasingly relies on engineers in other countries to help develop products sold here, and those global resources are paying off in innovative ideas.
"When we take advantage of the expertise we have globally, sometimes we find they can do things better than we can here," said Clayton Nicholas, engineering director of advanced controls and security products for supplier Delphi Corp.
Nicholas spoke Tuesday at a panel discussion at the SAE International Commercial Vehicle Engineering Congress and Exhibition being held this week in Rosemont, Ill.
Nicholas said a Delphi engineering team in Singapore demonstrated it could turn concepts into production-ready reality faster than U.S.-based teams that had been doing the work.
"Before, with any new product, we were afraid to have anyone try to do that away from our home offices. Now we get great ideas and things we hadn't thought of before," he said.
Outsourcing engineering work to other countries provides obvious benefits in lower costs and having more brains tackle the same task around the clock, but Dan Henderson, division manager of Caterpillar Inc., said tapping global resources can also encourage innovation by bringing different perspectives from diverse cultures to a project.
"You have a much richer idea pool to draw from," Henderson said, adding that the current economic situation requires companies to rely on global resources to compete on cost, scale and innovation. "If we don't do that, we can't be successful."
At Deere & Co., engineering traditionally was done in the U.S. and Europe, but Chris Myers, director of worldwide tractor engineering, estimates that 25 to 30 percent now is done outside those areas at engineering centers in places such as India and China.
"We're much closer to the genesis of those ideas by being there," Myers said. "They have challenged our thinking in how we approach things. They may approach how an axle or a chassis should look in a different way."
Myers appeared on the same SAE panel with Nicholas and Henderson and agreed that global product development has become necessary to be competitive.
"We are now in a war for talent around the world," he said. We must recruit globally to meet our global growth aspirations. All of the OEMs and suppliers are seeing the need for the innovation and creativity that comes from having people from around the world with different experiences and backgrounds."
Kary Schaefer, vehicle manager of Daimler Trucks North America, said sharing global engineering resources doesn't mean one vehicle or even one size fits all regions. For example, U.S. regulations on large commercial trucks, the 18-wheelers, mainly restrict trailer length while European rules measure the tractor and trailer together.
But being able to tap Daimler AG's global resources means that U.S.-made Freightliner trucks have a lane departure warning system and GPS-based cruise control that senses hills for maximum economy. Those features were developed in Europe for Mercedes-Benz passenger cars.
"That's a great opportunity for us," she said. "That allows us to apply technology in an area we had never thought of before."
"You have a much richer idea pool to draw from," Henderson said, and such diversity can generate new ways of viewing old problems. "They're not bound by the same paradigms and cultural as people who have a narrower focus. They may have better quality ideas and are more likely to recognize problems and come up with solutions faster."
Henderson added that the current economic situation requires companies to rely on global resources to compete on cost, scale and innovation. "If we don't do that, we can't be successful," he said.
Read more about
Events
media brand
0 Comments
See all comments