The Strick Corp., a Monroe, Ind., manufacturer of semi-truck trailers, has made a substantial commitment to long-term funding of the American Trucking Associations’ (ATA) new national truck driver recruitment advertising and training campaign.
The agreement enables the trailer manufacturer to directly assist its motor carrier customers in seeking solutions to the shortage of qualified truck drivers. Strick is the third trailer manufacturer to commit to the campaign.
“Problem-solving for our customers is part of our culture at Strick Corp.,” said Densil Williams, president and CEO. “By supporting the ATA driver campaign, we are helping our customers address a fundamental business challenge.”
“The support of the trailer manufacturing community is an important step in an industrywide effort to resolve our driver shortage,” said ATA President and CEO Bill Graves. “The trucking industry is pulling together to sustain funding for the driver recruitment campaign. This is essential for the campaign’s success.”
The trucking industry currently is experiencing a nationwide shortage of 20,000 long-haul truck drivers. If current trends continue, that figure is expected to reach 111,000 by 2014. To combat the driver shortage, ATA is launching a driver recruitment project that will include a matching funds program for state trucking association driver recruitment ad campaigns, a trucking jobs web site, and other advertising materials.
Strick Corp., established in 1937, is known for many innovations including plate trailers, plastic lined trailers, and 101 inch inside width trailers. In addition to specialized production, Strick offers stock trailers available to meet most general freight needs.
The agreement enables the trailer manufacturer to directly assist its motor carrier customers in seeking solutions to the shortage of qualified truck drivers. Strick is the third trailer manufacturer to commit to the campaign.
“Problem-solving for our customers is part of our culture at Strick Corp.,” said Densil Williams, president and CEO. “By supporting the ATA driver campaign, we are helping our customers address a fundamental business challenge.”
“The support of the trailer manufacturing community is an important step in an industrywide effort to resolve our driver shortage,” said ATA President and CEO Bill Graves. “The trucking industry is pulling together to sustain funding for the driver recruitment campaign. This is essential for the campaign’s success.”
The trucking industry currently is experiencing a nationwide shortage of 20,000 long-haul truck drivers. If current trends continue, that figure is expected to reach 111,000 by 2014. To combat the driver shortage, ATA is launching a driver recruitment project that will include a matching funds program for state trucking association driver recruitment ad campaigns, a trucking jobs web site, and other advertising materials.
Strick Corp., established in 1937, is known for many innovations including plate trailers, plastic lined trailers, and 101 inch inside width trailers. In addition to specialized production, Strick offers stock trailers available to meet most general freight needs.
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