Schneider National Inc., one of America's most recognizable truckload carrier due to its distinctive orange fleet, has released a new travel game called "Pumpkin Picker."
The game formalizes a favorite car pasttime that kids have been playing for years to spot Schneider trucks on the road.
Designed to teach children about the transportation equipment that moves 70% of America's freight, Pumpkin Picker is available for download at no charge from the Schneider National corporate web site at www.Schneider.com/travelgame.
With 48,000 bright orange trailers and 15,000 equally colorful tractors on the nation's roads and highways, Schneider trucks have not gone unnoticed by young travelers. In fact, children have been "picking out" Schneider trucks for years, often making up games related to the activity while traveling with parents, siblings and friends. Schneider's Pumpkin Picker game makes it easier for kids to keep score of their "pumpkin sightings" by using a specially-designed score card.
"As a father, I appreciate learning any new activity that keeps my kids entertained and learning when we're in the car no matter how long the trip," said Tom Nightingale, vice president of corporate marketing at Schneider National.
Pumpkin Picker is designed for up to four players who compete to be the first to spot Schneider transportation equipment. Each of eight Schneider trucks and other equipment is assigned different point values. The first player who calls out "Pumpkin" after a sighting claims the points. The player with the most points at the end of the trip or over the course of several trips is the winner.
The game formalizes a favorite car pasttime that kids have been playing for years to spot Schneider trucks on the road.
Designed to teach children about the transportation equipment that moves 70% of America's freight, Pumpkin Picker is available for download at no charge from the Schneider National corporate web site at www.Schneider.com/travelgame.
With 48,000 bright orange trailers and 15,000 equally colorful tractors on the nation's roads and highways, Schneider trucks have not gone unnoticed by young travelers. In fact, children have been "picking out" Schneider trucks for years, often making up games related to the activity while traveling with parents, siblings and friends. Schneider's Pumpkin Picker game makes it easier for kids to keep score of their "pumpkin sightings" by using a specially-designed score card.
"As a father, I appreciate learning any new activity that keeps my kids entertained and learning when we're in the car no matter how long the trip," said Tom Nightingale, vice president of corporate marketing at Schneider National.
Pumpkin Picker is designed for up to four players who compete to be the first to spot Schneider transportation equipment. Each of eight Schneider trucks and other equipment is assigned different point values. The first player who calls out "Pumpkin" after a sighting claims the points. The player with the most points at the end of the trip or over the course of several trips is the winner.
media brand
0 Comments
See all comments