DriveCam Inc., San Diego, Calif., announced that Doron Lurie has been named vice president, marketing and business development.

Lurie is responsible for developing new markets, products and services, and building sales channels and alliances.
DriveCam produces the Driving Feedback System, which the company says can reduce collision rates and corresponding costs by as much as 70%. DriveCam onboard recordings monitor driver behavior and provide evidence to determine fault and expose fraudulent insurance claims.
Most recently Lurie was senior vice president at ProfitLine, a venture-backed invoice processing outsourcer. He previously led two startups in e-mail marketing software and strategy consulting.
For more information, go to www.drivecam.com.

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