Iteris Inc., Anaheim, Calif., developer of vision-based technology that enhances driver safety, announced two more of the world's largest manufacturers of commercial trucks will offer its Lane Departure Warning (LDW) system
in their heavy commercial trucks.
A new European-based manufacturer will begin installation of LDW systems this month as an option on its line of heavy commercial vehicles. Iteris expects to see revenue contributions from sales to this customer in the current year. According to this customer, they manufacture about 20,000 heavy trucks each year.
The other new manufacturer, an Asian-based OEM, is expected to begin taking delivery of LDW systems in late 2006 for its line of heavy trucks. This customer intends to incorporate LDW as part of a standard driver assistance package on approximately 5,000 to 10,000 of its heavy trucks produced each year.
Iteris' LDW system, the first of its kind to be available on large Class
8 trucks, uses a vision-based camera and proprietary software algorithms to monitor the lane markings in front of the truck and its relative lane position. If the truck inadvertently leaves the lane, the system automatically emits a distinctive rumble strip sound alerting the driver to make a correction.
Iteris is the only qualified supplier for Mercedes, MAN, Freightliner and International trucks and its LDW is currently in use on more than 12,000 commercial trucks in Europe and North America. The company believes its current OEM customer base represents a greater than 50% market share of the roughly 400,000 to 500,000 heavy trucks produced each year in Europe and North America.
Iteris provides outdoor vision systems and sensors that optimize the flow of traffic and enhance driver safety. The systems combine outdoor image processing, traffic engineering, and information technology to offer a range of transportation and safety solutions.
For more information, go to www.iteris.com.
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