Snap-on Inc., Kenosha, Wis., announced the launch of Tech, a new lifestyle publication geared specifically to technicians.
The 52-page glossy magazine will be distributed four times a year to 1 million technicians. "Our dealers visit customers every week, and there is more to the relationship than tools," said Chris Pfaus, Snap-on vice president of marketing. "Dealers and customers talk about family, vacations, hunting, fishing, NASCAR, hot rods - even financial planning and career development. Tech magazine is representative of what our customers talk to dealers about - and therefore what the customers care about." Tech is the first and only publication dedicated exclusively to the professional technician. The inaugural issue of Tech includes: * A journal from an off-road motorcycling adventure that several technicians took in the deep woods of British Columbia. * Nationally known fishing and hunting pro Joe Bucher's tips on catching spring bass. * A close-up look at the Snap-on Chopper, built on the Discovery Channel's hit show "American Chopper." * A VIP tour of the RCR racing shops detailing how Richard Childress builds his winning NASCAR NEXTEL Cup cars. * A feature on Lee Getzelman, who converted a 1932 Ford deuce coupe into the ultimate street rod, only to be involved in an accident. The magazine also features the latest information on gadgets, toys and other products on technicians' wish lists. Tech magazine will be hand delivered quarterly by more than 4,000 Snap-on dealers nationwide. No subscription is necessary and the publication is available only to technicians, not general consumers.
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