The American Trucking Associations announced that Chevron Delo has joined Mack Trucks Inc. as a major sponsor of the ATA Share the Road highway safety program.
Since 2000, with Mack as its sole sponsor, Share the Road has been delivering the trucking industry’s safety message to major traffic-choked cities and media markets across the U.S. At each event, million-mile, accident-free professional truck drivers simulate real life highway situations to illustrate their car-truck safety lessons. The visits include highway ride-alongs for local news media to provide them with an “up close and personal” look at local driving habits from a truck driver’s unique point of view.
For many local television viewers and newspaper readers, the demonstrations are their first exposure to critical safety information about tractor-trailer blind spots, turning space requirements, and lengthy stopping distances. The information can be lifesaving as both the Federal Motor Carrier Safety Administration and the American Automobile Association Foundation for Traffic Safety report that up to 75 percent of all fatal car-truck crashes begin with an error on the part of the car driver. Further, according to the FMCSA, 35 percent of fatal car-truck crashes occur in a truck’s blind spots.
With increased funding, ATA will now expand its Share the Road safety message into two additional and important driver categories: high school driver education classes and senior citizen groups. A radio and television public service announcement campaign is also under consideration.
The Chevron Delo product family includes lubricants and coolants that provide protection, performance and bottom-line value for on- and off-road diesel powered equipment.
For more information on Chevron Delo, visit www.chevrontexaco.com.
For more information on Mack Trucks, visit www.macktrucks.com.
Since 2000, with Mack as its sole sponsor, Share the Road has been delivering the trucking industry’s safety message to major traffic-choked cities and media markets across the U.S. At each event, million-mile, accident-free professional truck drivers simulate real life highway situations to illustrate their car-truck safety lessons. The visits include highway ride-alongs for local news media to provide them with an “up close and personal” look at local driving habits from a truck driver’s unique point of view.
For many local television viewers and newspaper readers, the demonstrations are their first exposure to critical safety information about tractor-trailer blind spots, turning space requirements, and lengthy stopping distances. The information can be lifesaving as both the Federal Motor Carrier Safety Administration and the American Automobile Association Foundation for Traffic Safety report that up to 75 percent of all fatal car-truck crashes begin with an error on the part of the car driver. Further, according to the FMCSA, 35 percent of fatal car-truck crashes occur in a truck’s blind spots.
With increased funding, ATA will now expand its Share the Road safety message into two additional and important driver categories: high school driver education classes and senior citizen groups. A radio and television public service announcement campaign is also under consideration.
The Chevron Delo product family includes lubricants and coolants that provide protection, performance and bottom-line value for on- and off-road diesel powered equipment.
For more information on Chevron Delo, visit www.chevrontexaco.com.
For more information on Mack Trucks, visit www.macktrucks.com.
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