Iteris Inc., Anaheim, Calif., announced that Maverick Transportation Inc. will install the Iteris lane departure warning system on its fleet of 1,000 trucks.

Maverick will begin deployment this month and expects to have its fleet fully outfitted within one year. Lane Departure Warning systems will be installed at Maverick's facilities located in Little Rock, Ark., Mangum, Okla., and Gary, Ind.
The decision by Maverick to include Iteris' Lane Departure technology came after months of comprehensive field testing, according to the Iteris announcement. The Iteris system is currently in use on more than 8,000 commercial trucks in the U.S. and Europe; with more than a billion kilometers traveled.
The Iteris system uses a windshield-mounted camera that tracks lane markings and provides "virtual" rumble strips anywhere there are lane markings. Using image recognition software and proprietary algorithms, the system monitors the relative position of the truck; if it unintentionally crosses the lane markings, the system automatically emits a distinctive rumble strip sound on the appropriate side depending on the direction of travel, alerting the driver to make a correction. Use of the truck's turn signals automatically overrides the system.
For more information, visit www.iteris.com.
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