Michelin medium truck tires have been ranked first in quality and innovation in the 11th annual brand study conducted by Tire Review, a leading magazine for tire dealers.
The objective of the Tire Review study was to analyze tire dealers’ perceptions of the brands they carry. A total of 500 tire dealers were asked to rate each brand of medium truck tire they sell in 19.5-inch to 24.5-inch sizes. Michelin tires scored 9.2 on Product Quality and 8.6 on Product Innovation on a scale of 10.
"Michelin's commitment to product quality and constant innovation is stronger than ever. Commercial Truck Tire dealers get constant and immediate feedback from the end users and can readily compare brands. It is comforting to see that our efforts translate into tangible benefits for our customers," said Marc Laferriere, vice president of marketing, Michelin Americas Truck Tires.
Headquartered in Greenville, S.C., Michelin North America (www.michelintruck.com) employs 24,640 and operates 22 plants in 18 locations.
The objective of the Tire Review study was to analyze tire dealers’ perceptions of the brands they carry. A total of 500 tire dealers were asked to rate each brand of medium truck tire they sell in 19.5-inch to 24.5-inch sizes. Michelin tires scored 9.2 on Product Quality and 8.6 on Product Innovation on a scale of 10.
"Michelin's commitment to product quality and constant innovation is stronger than ever. Commercial Truck Tire dealers get constant and immediate feedback from the end users and can readily compare brands. It is comforting to see that our efforts translate into tangible benefits for our customers," said Marc Laferriere, vice president of marketing, Michelin Americas Truck Tires.
Headquartered in Greenville, S.C., Michelin North America (www.michelintruck.com) employs 24,640 and operates 22 plants in 18 locations.
media brand
0 Comments
See all comments