The U.S. Marine Corps is looking to the American Trucking Associations and its member motor carriers for help with a unique recruiting campaign.
Specifically, the Marines are looking to develop marketing relationships with a group of coast-to-coast trucking leaders through the implementation of an outdoor public service campaign creating a fleet of rolling billboards. The goal is to acquire a fleet of 1,000 trailers to carry Marine Corps messages and images.
Facing ever-increasing costs in traditional billboard marketing, the Marines -- the smallest of the armed services -- are looking to form partnerships with both national and regional trucking firms to spread the USMC message. As with all Marine Corps marketing, the truckside project depends on volunteer efforts.
Taking the message "on the road" on ATA member trailers that crisscross the U.S. daily gets their message to much larger audiences than most other mediums, say the Marines. The Corps is hoping that former Marines now in the trucking business will be among the first to enlist to jump-start their campaign.
For ATA motor carriers, the campaign can be both a patriotic gesture and a public service -- with no costs attached. The Marine Corps will provide materials, wrap the trailers, and then remove the wrap after two years on the road. The only "string," so to speak, is an agreement to keep the signage on trailers for two years.
Trucking companies interested in volunteering for the Marines' truckside marketing project should contact Mike Russell, ATA Vice President for Public Affairs who, by the way, is a former Marine truck driver (what else?), 703-838-7935.
Specifically, the Marines are looking to develop marketing relationships with a group of coast-to-coast trucking leaders through the implementation of an outdoor public service campaign creating a fleet of rolling billboards. The goal is to acquire a fleet of 1,000 trailers to carry Marine Corps messages and images.
Facing ever-increasing costs in traditional billboard marketing, the Marines -- the smallest of the armed services -- are looking to form partnerships with both national and regional trucking firms to spread the USMC message. As with all Marine Corps marketing, the truckside project depends on volunteer efforts.
Taking the message "on the road" on ATA member trailers that crisscross the U.S. daily gets their message to much larger audiences than most other mediums, say the Marines. The Corps is hoping that former Marines now in the trucking business will be among the first to enlist to jump-start their campaign.
For ATA motor carriers, the campaign can be both a patriotic gesture and a public service -- with no costs attached. The Marine Corps will provide materials, wrap the trailers, and then remove the wrap after two years on the road. The only "string," so to speak, is an agreement to keep the signage on trailers for two years.
Trucking companies interested in volunteering for the Marines' truckside marketing project should contact Mike Russell, ATA Vice President for Public Affairs who, by the way, is a former Marine truck driver (what else?), 703-838-7935.
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