International Truck and Engine Corp. has named veteran NASCAR driver Dale Jarrett as its official spokesperson.
Jarrett will become the "face" of International's partnership with the National Association for Stock Car Auto Racing, with personal appearances at dealer events and trade shows, as well as participation in print and radio advertisements.
In addition, International will have opportunities to deliver an enhanced NASCAR experience to select customers and dealers through Jarrett's "Jarrett/Favre Driving Adventure" race school.
Jarrett will also appear at each of this year's four International Truck Challenge events, a competition showcasing the skills of NASCAR Winston Cup big-rig drivers.
Jarrett will become the "face" of International's partnership with the National Association for Stock Car Auto Racing, with personal appearances at dealer events and trade shows, as well as participation in print and radio advertisements.
In addition, International will have opportunities to deliver an enhanced NASCAR experience to select customers and dealers through Jarrett's "Jarrett/Favre Driving Adventure" race school.
Jarrett will also appear at each of this year's four International Truck Challenge events, a competition showcasing the skills of NASCAR Winston Cup big-rig drivers.
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