MiraClean, maker of water-based cleaning solutions, has formed a strategic partnership with 76 Lubricants.
The relationship gives MiraClean a marketing push and allows 76 to enter a new product segment.
The partnership is getting under way with The MiraClean Challenge, a MiraClean vehicle outfitted with a full line of MiraClean products, parts washers and promotional materials, visiting 76 Lubricants Company marketers, trade shows and other events.
MiraClean, Tempe, Ariz., was founded by Jim Edwards, who decided to develop environmentally safe, worker-friendly cleaning products when he went looking for an alternative to toxic cleaning solvents to use in his hobby of restoring vintage autos.
The relationship gives MiraClean a marketing push and allows 76 to enter a new product segment.
The partnership is getting under way with The MiraClean Challenge, a MiraClean vehicle outfitted with a full line of MiraClean products, parts washers and promotional materials, visiting 76 Lubricants Company marketers, trade shows and other events.
MiraClean, Tempe, Ariz., was founded by Jim Edwards, who decided to develop environmentally safe, worker-friendly cleaning products when he went looking for an alternative to toxic cleaning solvents to use in his hobby of restoring vintage autos.
media brand
0 Comments
See all comments