Merger Creates Major Internet Contender

June 27, 2000

SHARING TOOLS        | Print Subscribe has merged with to create a formidable Internet transportation marketplace.

Both companies have working Internet transportation markets, which are now combined under the logo on the Web at, of Burlington, Mass., recently launched its Digital Transportation Marketplace, which brings shippers and commercial fleets together based on various attributes, only one of which is price. The company also provides sophisticated routing and optimization software for both shippers and carriers. of nearby Boston had conducted an Internet marketplace for shipping modes including air and ocean. The combined online market will provide shippers with a single source for transportation procurement across almost all modes.
The combined company will offer shippers a "two-dimensional" advantage over Internet competitors, according to Yossi Sheffi, CEO of the new company. will offer all modes and depth of service in each, he said. Users will have access to spot markets in each mode as well as to markets for long-term contracts and "tactical" markets involving specific traffic lanes.
Sheffi said direct rail shipments are not yet part of the service, but that they will be in the near future. Meanwhile, does offer intermodal shipping that utilizes rail service.
According to Gregg Borgeson, former CEO of, now president of, the new entity has a head start in the battle for dominance in the rapidly evolving Internet transportation market.
"We already have real customers who spend real dollars," said Borgeson. "We have over 300 customers who have used the two systems. We have tens of thousands of bookings per month. That's in excess of $6 billion in transportation revenue booked through the two companies combined." counts some of the country's biggest shippers, including Proctor & Gamble, Kraft, Colgate-Palmolive and Wal-Mart, among its clients.
The new company, said Borgeson, "is a real company, not just an intriguing idea."

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