Sterling Plans Customer Test Drives
March 23, 2000
In addition to the ride-n-drive event being held at the Mid-America Trucking Show today and tomorrow, Sterling will make a special test drive tour at six locations from mid-August through early October.
The Sterling Tour De Force will demonstrate the new medium-duty Acterra's visibility, maneuverability, handling, productivity and comfort on special closed courses at large outdoor venues, such as stadium parking lots. Customers will also be able to compare competitors' trucks on the same course. In addition to the Acterra, the Sterling Silver Star and other Sterling models will also be available for test drives.
The Sterling Tour De Force will be held in Toronto, New York, Cleveland, Chicago, Atlanta, and either Los Angeles or Phoenix.
Sterling also announced that it has added 17 new dealers in the U.S. and Canada since January 1999, plus four more in Mexico.