Hebe: Trucking to Become Commodity

March 14, 2000

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"The process of moving freight--traditional trucking--is about to become a commodity, not a differentiator that is sustainable," Freightliner president/CEO Jim Hebe said addressing the recent annual meeting of TRALA.

"Trucking companies are about to become just tools in a far more complex's the technology of logistics that will become the differentiator."
He said challengers in recreating the business model will come from railroads, airlines, technology companies and truck manufacturers:
"Everyone is out to create the ultimate 'killer op' logistics company." That company, he said, must cover truckload, LTL, leasing, air, rail, marine and home delivery--and must be technology-rich.
"It's the logistics capability and information technology that is the key--not the truck nor the infrastructure alignment."


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