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October 3, 2017 - Industry News

Shell Wants to Make Pickup Truck Official Vehicle of America

One of the mascot trucks by Tommy Pike Customs courtesy of Shell Lubricants.

To pay homage to the substantial role pickup trucks play in shaping our nation and working their way into all parts of our society, Shell is honoring the vehicle by leading a national Shell ROTELLA campaign, entitled Pickup Pride which may forever change the way Americans view the pickup truck.

Tags: Pickup Trucks, Shell Lubricants, Petitions

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