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February 5, 2014 - Industry News

Manufacturer Brand Or Value Brand: What Are Fleets Using?

Private brand parts, like these from Alliance, are more likely to be used in older trucks, according to the survey.

The more complex, expensive and harder to replace the component is, the more likely fleets are to purchase the manufacturer’s brand, according to a recent study by MacKay & Co.

Tags: Aftermarket Parts, Parts, Aftermarket, HDAD, HDAW, MacKay and Co., Alliance Truck Parts, HDAW 2014, Euclid, Fleetrite

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