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May 3, 2017 - Product News

Lightning Hybrids Renames Itself Lightning Systems

Rendering courtesy of Lightning Systems.

Loveland, Colo.-based Lightning Hybrids has renamed itself as Lightning Systems and will release several new fleet products this year, including a new vehicle analytics system, the company announced today.

Tags: Vehicle Modifiers, Branding, Lightning Systems, Refuse Fleets

February 10, 2017 - Industry News

Driver iQ Parent Firm Restructures and Rebrands under Cisive Name

Driver iQ, a provider of comprehensive background screening and driver monitoring services, has announced that its parent company, Carco Group, is changing its name to Cisive.

Tags: Background Checks, Screening, Branding, CARCO

November 4, 2016 - Industry News

Roadrunner LTL Becomes Roadrunner Freight

Roadrunner Transportation Systems has changed the name of its Roadrunner LTL operation to Roadrunner Freight as part of a rebranding effort to reposition the business as a cost-effective option.

Tags: LTL, Roadrunner Transportation, Branding

November 1, 2016 - Product News

Mahle Launches New 9,000-Part Brand

Photo: Mahle Aftermarket

Mahle Aftermarket has rebranded its entire gasket product line under the Mahle Original brand name.

Tags: Aftermarket Parts, Branding, Mahle

April 26, 2016 - Industry News

USA Truck Renames Asset-Light Business

Signaling an increased strategic focus on logistics, USA Truck has re-branded its asset-light logistics business, formerly known as Strategic Capacity Solutions, to USAT Logistics.

Tags: USA Truck, Logistics, Branding

February 25, 2016 - Product News

Phillips 66 Consolidates Lubricants Brands

To strengthen strategic relationships and drive growth, Phillips 66 Lubricants will consolidate its Lubricant’s portfolio into two brands, Phillips 66 and Kendall Motor Oil.

Tags: ConocoPhillips, Lubricants, Branding

October 1, 2015 - Industry News

Omnitracs Details New Brand Identity and Changes

Omnitracs' new logo and tagline.

Omnitracs has unified its specialized business units under a single name, message and creative architecture as part of an overall revamp of the company’s brand identity.

Tags: Telematics, Omnitracs, Branding

March 27, 2015 - Industry News

Internet Truckstop is Now Truckstop.com

Freight-matching load board company Internet Truckstop has rebranded as Truckstop.com, the company's CEO announced.

Tags: Internet Truckstop, Load Board, Freight Market, Branding

March 24, 2015 - Industry News

Espar Rebrands Itself as Eberspaecher

Espar is changing its name to Eberspaecher to better align itself with its German parent company, according to a release. The vehicle heater supplier has been the North American subsidiary of Eberspaecher since 1973.

Tags: Air Conditioning, Espar, Heaters, Branding, Eberspaecher

November 21, 2014 - Industry News

Truckload Carriers Association Adopts New Logo

After a two-month effort, the Truckload Carriers Association has adopted a revised logo to represent the organization. The new look retains the shield design and colors but modernizes the design.

Tags: TCA, Truckload Carriers Association, Branding

March 5, 2014 - Industry News

Mack Updates 'Brand Identity' With Modernized Logo, New Tagline

The new modernized logo is unveiled.

It takes guts to tinker with a brand identity as iconic as that of Mack Trucks, but leaders at the 114-year-old company felt it was time to make a bold move to reflect how Mack has evolved. Tuesday Mack unveiled a sleeker, more modern logo and a new tagline, "Born Ready."

Tags: Mack Trucks, Branding

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