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Branding

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October 1, 2015 - Industry News

Omnitracs Details New Brand Identity and Changes

Omnitracs' new logo and tagline.

Omnitracs has unified its specialized business units under a single name, message and creative architecture as part of an overall revamp of the company’s brand identity.

Tags: Telematics, Omnitracs, Branding

November 21, 2014 - Industry News

Truckload Carriers Association Adopts New Logo

After a two-month effort, the Truckload Carriers Association has adopted a revised logo to represent the organization. The new look retains the shield design and colors but modernizes the design.

Tags: TCA, Truckload Carriers Association, Branding

March 5, 2014 - Industry News

Mack Updates 'Brand Identity' With Modernized Logo, New Tagline

The new modernized logo is unveiled.

It takes guts to tinker with a brand identity as iconic as that of Mack Trucks, but leaders at the 114-year-old company felt it was time to make a bold move to reflect how Mack has evolved. Tuesday Mack unveiled a sleeker, more modern logo and a new tagline, "Born Ready."

Tags: Mack Trucks, Mack, Branding

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