TopNews

Branding

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February 25, 2016 - Product News

Phillips 66 Consolidates Lubricants Brands

To strengthen strategic relationships and drive growth, Phillips 66 Lubricants will consolidate its Lubricant’s portfolio into two brands, Phillips 66 and Kendall Motor Oil.

Tags: ConocoPhillips, Lubricants, Branding

October 1, 2015 - Industry News

Omnitracs Details New Brand Identity and Changes

Omnitracs' new logo and tagline.

Omnitracs has unified its specialized business units under a single name, message and creative architecture as part of an overall revamp of the company’s brand identity.

Tags: Telematics, Omnitracs, Branding

November 21, 2014 - Industry News

Truckload Carriers Association Adopts New Logo

After a two-month effort, the Truckload Carriers Association has adopted a revised logo to represent the organization. The new look retains the shield design and colors but modernizes the design.

Tags: TCA, Truckload Carriers Association, Branding

March 5, 2014 - Industry News

Mack Updates 'Brand Identity' With Modernized Logo, New Tagline

The new modernized logo is unveiled.

It takes guts to tinker with a brand identity as iconic as that of Mack Trucks, but leaders at the 114-year-old company felt it was time to make a bold move to reflect how Mack has evolved. Tuesday Mack unveiled a sleeker, more modern logo and a new tagline, "Born Ready."

Tags: Mack Trucks, Mack, Branding

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