Branding

1  -  14  of  14

September 29, 2017

Covenant Rebrands to Emphasize Variety of Services

Covenant Transport has rebranded itself as Covenant Transport Services, the carrier announced, to emphasize the variety of services offered by the group, which includes Covenant Transport, Covenant Transport Solutions, Southern Refrigerated Transport and Star Transportation.

May 3, 2017

Lightning Hybrids Renames Itself Lightning Systems

Loveland, Colo.-based Lightning Hybrids has renamed itself as Lightning Systems and will release several new fleet products this year, including a new vehicle analytics system, the company announced today.

February 10, 2017

Driver iQ Parent Firm Restructures and Rebrands under Cisive Name

Driver iQ, a provider of comprehensive background screening and driver monitoring services, has announced that its parent company, Carco Group, is changing its name to Cisive.

November 4, 2016

Roadrunner LTL Becomes Roadrunner Freight

Roadrunner Transportation Systems has changed the name of its Roadrunner LTL operation to Roadrunner Freight as part of a rebranding effort to reposition the business as a cost-effective option.

November 1, 2016

Mahle Launches New 9,000-Part Brand

Mahle Aftermarket has rebranded its entire gasket product line under the Mahle Original brand name.

April 26, 2016

USA Truck Renames Asset-Light Business

Signaling an increased strategic focus on logistics, USA Truck has re-branded its asset-light logistics business, formerly known as Strategic Capacity Solutions, to USAT Logistics.

February 25, 2016

Phillips 66 Consolidates Lubricants Brands

To strengthen strategic relationships and drive growth, Phillips 66 Lubricants will consolidate its Lubricant’s portfolio into two brands, Phillips 66 and Kendall Motor Oil.

October 1, 2015

Omnitracs Details New Brand Identity and Changes

Omnitracs has unified its specialized business units under a single name, message and creative architecture as part of an overall revamp of the company’s brand identity.

August 12, 2015

Illuminated Signs and Graphics Visible at Night

CNP Signs & Graphics’ illuminated sign provides truck owners and operators with the ability to display company branding on both tractor and trailer that is visible in the dark.

March 27, 2015

Internet Truckstop is Now Truckstop.com

Freight-matching load board company Internet Truckstop has rebranded as Truckstop.com, the company's CEO announced.

March 24, 2015

Espar Rebrands Itself as Eberspaecher

Espar is changing its name to Eberspaecher to better align itself with its German parent company, according to a release. The vehicle heater supplier has been the North American subsidiary of Eberspaecher since 1973.

November 21, 2014

Truckload Carriers Association Adopts New Logo

After a two-month effort, the Truckload Carriers Association has adopted a revised logo to represent the organization. The new look retains the shield design and colors but modernizes the design.

November 17, 2014

Attracting New Clients and Drivers through Branding

From the November issue: A new look can go a long way in turning heads while spreading your brand message to people on the road as well as to potential drivers.

March 5, 2014

Mack Updates 'Brand Identity' With Modernized Logo, New Tagline

It takes guts to tinker with a brand identity as iconic as that of Mack Trucks, but leaders at the 114-year-old company felt it was time to make a bold move to reflect how Mack has evolved. Tuesday Mack unveiled a sleeker, more modern logo and a new tagline, "Born Ready."

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