Branding

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November 21, 2014

Truckload Carriers Association Adopts New Logo

After a two-month effort, the Truckload Carriers Association has adopted a revised logo to represent the organization. The new look retains the shield design and colors but modernizes the design.

November 17, 2014

Attracting New Clients and Drivers through Branding

From the November issue: A new look can go a long way in turning heads while spreading your brand message to people on the road as well as to potential drivers.

March 5, 2014

Mack Updates 'Brand Identity' With Modernized Logo, New Tagline

It takes guts to tinker with a brand identity as iconic as that of Mack Trucks, but leaders at the 114-year-old company felt it was time to make a bold move to reflect how Mack has evolved. Tuesday Mack unveiled a sleeker, more modern logo and a new tagline, "Born Ready."

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