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Fras-le Introduces Work Truck/Fleet Brake Program

May 2012, TruckingInfo.com - Feature

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Fras-le North America introduced its new Work Truck and Fleet Disc Brake Pad Program to the North American aftermarket.


The new program includes a complete line of hydraulic and air disc brake pads for Class 1c-8 vehicles and is positioned to help warehouse distributors' expand friction sales into new markets.

Fras-le is the OEM friction supplier on many medium-duty work trucks in the U.S., and has been Meritor's heavy-duty friction partner for more than 15 years.

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"Through marketplace research, Fras-le has recognized that medium-duty truck fleets are a greatly underserved market for aftermarket friction materials," saiys Zomar Oliveira, Fras-le North America's director of operations. "This segment provides a growth opportunity for light vehicle distributors and retailers, and an extended market for heavy-duty friction product distributors."

Fras-le's Work Truck and Fleet Disc Brake Pad Program provides distributors with a complete sales tool kit to serve this fleet segment, along with marketing and technical support and training resources. In addition, Fras-le has dedicated fleet brake specialists - a team of work truck experts - to serve as a liaison between fleets and distributors.

For more information visit www.fras-le.com/nabrakes.

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