Penske Truck Rental introduced a new mobile website that lets consumers make truck rental reservations from a smartphone.


Now, when Penske customers access www.PenskeTruckRental.com from their smartphones, the site automatically becomes a mobile version.

Penske launched the new mobile website in response to growing demand from its truck rental customers. The number of mobile visitors to the company's webstie tripled last year.

Penske customized the design of its new mobile website to include larger navigational items, simple icons and minimal text to optimize the customer experience in making truck rental reservations. The site is supported on iPhones, Android phones and Blackberry 6.0 phones.

As an added convenience, the new mobile website also helps consumers quickly find Penske Truck Rental locations and contact its 24/7/365 roadside assistance center.

The mobile site was designed by Acquity Group, a multi-channel commerce and digital marketing firm based in Chicago.


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