Con-way Multimodal Launches Load Tool on Twitter

June 2010, - Feature

SHARING TOOLS        | Print Subscribe
Con-way Multimodal, a division of Con-way Inc., has launched a new tool to help carriers find freight loads using Twitter, the social media platform.

To use Con-way TweetLoad, carriers can follow @ConwayTweetLoad to see the latest available shipments and links to further information on the Con-way Multimodal link board, where carriers can place bids on available loads daily.

"With this novel use of Twitter, Con-way Multimodal is leading the industry in maximizing the best features of new technology to improve their processes," said Bill Graves, president, American Trucking Associations. "This is a great example of how innovative transportation companies can make it easier for carriers to do business with them, which will be a benefit to our industry overall."

Freight carriers registered with Con-way Multimodal have always been able to bid on available loads by signing in to the company's Web-based load board, Link. Now, by following the company on Twitter, carriers will have more convenient access to load information that is updated every 15 minutes. To accept loads, a carrier must be a registered partner of Con-way Multimodal's third-party capacity network.

"Twitter is where the carriers are, and Con-way TweetLoad enables us to reach them by pushing shipment information directly and automatically to any carrier who wants it, even on mobile devices," said Tyler Ellison, president, Con-way Multimodal.

To create the TweetLoad functionality, Con-way Multimodal IT professionals designed a patent-pending application that extracts key information on available loads from Link, using the information to populate individual load tweets viewable by TweetLoad followers.

To follow TweetLoad, go to

Here's a YouTube demonstration of TweetLoad:

Comment On This Story

Comment: (Maximum 2000 characters)  
Leave this field empty:
* Please note that every comment is moderated.


We offer e-newsletters that deliver targeted news and information for the entire fleet industry.


ELDs and Telematics

sponsored by
sponsor logo

Scott Sutarik from Geotab will answer your questions and challenges

View All

Sleeper Cab Power

Steve Carlson from Xantrex will answer your questions and challenges

View All