Navistar Introduces Custom Parts Line
March 2008, TruckingInfo.com - Feature
Navistar has launched a new parts line, called DoubleSix Customs, with an initial offering of 40 interior and exterior parts specifically developed for its new LoneStar model.
Navistar worked collaboratively with a number of custom part and accessory partners on the design of the parts to ensure they reflected the innovative style of LoneStar.
The initial offering for LoneStar will feature 23 exterior parts and 17 interior parts -- including custom sunvisors, light bars and panels, exhaust, shifter accessories, door handles, and more. DoubleSix products will be available only through the International dealer network beginning Fall 2008.
To help customers customize their truck with DoubleSix parts and accessories, a new online truck configurator was launched at the Mid-America Trucking Show. At www.InternationalTrucks.com/LoneStar, visitors can create their own LoneStar by selecting various colors, uploading logos and adding graphics. They can also choose chrome parts and accessories from DoubleSix. Customized images of the trucks can be emailed to friends and International dealers.
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